The read before the next decision.

Is your business ready for the festive season? In today’s digital world, it’s essential for businesses to strategize and leverage the festive season for additional market gains. This digital era has brought the world onto fingertips, bridging the gap between the customers & businesses. Around 4.1 billion people out of 7.7 billion world population use […]

Do you really think Instagram posts are better than a story for a business and a brand? Does the relevance of the content disappear with the story? The new features of Instagram stories have made them inevitable and can act as catalysts for growth to your business. Around 500 million active users use Instagram Stories […]

You might wonder how you see relevant ads on different social platforms based on your search activity? This is where digital marketing comes into the picture. What all things we browse and what our interests are, based on that we see ads by a business/brand. Digital marketing has increased the interaction between the business/brand with […]

#HASHTAG – A symbol of trend-seekers and trend-setters on the internet, has changed the world of social media. Over a decade has passed & it has evolved every day, building a connection between the users and brand. It all started with Twitter in the year 2007, when the first hashtag- #barcamp was used by Chris […]

Facebook has now EXPANDED its placement ads option with a FACEBOOK SEARCH ADS hence opening new opportunities for SMB’S (small & mid-size business’s) & SERVICE PROVIDERS, where the advertisers can reach the audiences on the basis of their relevant search terms. Facebook has been working on this since December 2018 with few advertisers for the […]

Developing a business takes a lot of skills and effort but most importantly it needs connections; connections in the form of customers, mentors, employees, and peers who can assist you through your business development journey. And what better platform to build such connections than LinkedIn. According to statistics as of June 2019; 630 million people […]

Google Ads is considered as one of the best ways for paid online advertising for a business. Numerous enterprises irrespective of their size and sector use this application to create targeted ad campaigns for their potential customers. Be it a start-up or a new E-commerce website, it is extremely vital for them to use PPC […]

Are you wondering why some of your social media buttons have disappeared from the knowledge panel or are appearing in a different order? Well, the reason is that Google has changed the way it used to decide how to acknowledge social media profiles and show them as direct links on the knowledge panel. But, before […]

Duplicate content penalties as a topic have been discussed numerous times on the web in various blogs discussions and conversations. A lot of people still think that Google penalizes website ranking for duplicate content. They are more afraid of duplicate content penalties than they are of spammy links. In this blog, we will bust the […]

What is a Google Ads Conversion Tracking Tag? One of the most important reasons for the success of paid campaigns on Google is the fact that they allow the businesses to track and monitor the campaigns and therefore accurately calculate the return on investment to the business. The Google AdWords conversion tracking codes thus become […]