The read before the next decision.

With over 130 million people tapping on an Instagram shopping post to know more about products, businesses are flocking together towards Instagram to showcase their products and boost their sales. Thanks to the new checkout feature, consumers can now directly buy the product on Instagram without leaving the app. So, if you are ready to […]

Lately searches for keywords such as “near me” has increased. According to Google’s Data, U.S.  purchase intent keywords, since 2016, has risen from keywords like “can I buy”, “to buy” to “near me” by over 500%. It is evident that keyword – near me, is being used extensively by searchers to look for something nearby […]

2019 is coming to an end and the world has advanced a long way in terms of technology! If not flying but self-driven cars have become a reality now. Of all the new advanced technologies, Artificial Intelligence (AI) has grabbed a lot of attention of late. AI is the science that builds intelligent machines that […]

We are all aware of how marketing has evolved from offline to online from the early 2000s and how businesses are adapting to online marketing through various digital marketing platforms available to them to make their brand heard. Brands are making sure they have an online presence today, because the digital world constantly adjusts, adapts, […]

As technology keeps evolving, the marketplace continues to become more and more digital. The benefits of digital marketing are aplenty as consumers are more into researching about products online before making any decision. Most businesses work on a limited budget, which makes them brood over what type of marketing strategy to invest in. They try […]

Is your business ready for the festive season? In today’s digital world, it’s essential for businesses to strategize and leverage the festive season for additional market gains. This digital era has brought the world onto fingertips, bridging the gap between the customers & businesses. Around 4.1 billion people out of 7.7 billion world population use […]

Do you really think Instagram posts are better than a story for a business and a brand? Does the relevance of the content disappear with the story? The new features of Instagram stories have made them inevitable and can act as catalysts for growth to your business. Around 500 million active users use Instagram Stories […]

You might wonder how you see relevant ads on different social platforms based on your search activity? This is where digital marketing comes into the picture. What all things we browse and what our interests are, based on that we see ads by a business/brand. Digital marketing has increased the interaction between the business/brand with […]

#HASHTAG – A symbol of trend-seekers and trend-setters on the internet, has changed the world of social media. Over a decade has passed & it has evolved every day, building a connection between the users and brand. It all started with Twitter in the year 2007, when the first hashtag- #barcamp was used by Chris […]

Facebook has now EXPANDED its placement ads option with a FACEBOOK SEARCH ADS hence opening new opportunities for SMB’S (small & mid-size business’s) & SERVICE PROVIDERS, where the advertisers can reach the audiences on the basis of their relevant search terms. Facebook has been working on this since December 2018 with few advertisers for the […]