The read before the next decision.

The current anti-China protests and social media trends against the use of Chinese apps in India have finally got their voices heard. The Government of India (GOI) has decided to ban over 125 Chinese applications that include top social media platforms such as TikTok, Helo, WeChat, PUBG, and AppLock. Yes, you read it right, banned! […]

The Coronavirus pandemic had brought the whole world to a temporary standstill. Although we have entered the Unlock Phase 1.0, the forecasts don’t seem too comforting at the moment. Also, with a steady rise is the number of infections since the unlock phase began, there is no specific date or time as to when things […]

We are living in the digital age, where technology is moving fast & it has become difficult to predict the behavior and interests of the consumer as it changes rapidly with everyday trends. Digital Marketing trends are evolving and marketers are trying their best to stay updated and leverage them to reach their objective. One […]

In this Digital Era, many of us like streaming videos on our mobiles, tabs, laptops, and desktops. Most often people prefer opening youtube and start browsing videos, sighting an opportunity, Instagram entered the race and began with an IGTV feature in the year 2018. Although IGTV took its time to come into the limelight, it […]

The evolving digital marketing landscape has made it difficult for everyone to keep a tab on every new technique and technology that pops up every day. At present, Search Engine Optimization (SEO) is one such tool that needs more understanding and exposure. SEO service helps small businesses to build fast, robust, efficient, and user-friendly websites […]

With over 130 million people tapping on an Instagram shopping post to know more about products, businesses are flocking together towards Instagram to showcase their products and boost their sales. Thanks to the new checkout feature, consumers can now directly buy the product on Instagram without leaving the app. So, if you are ready to […]

Lately searches for keywords such as “near me” has increased. According to Google’s Data, U.S.  purchase intent keywords, since 2016, has risen from keywords like “can I buy”, “to buy” to “near me” by over 500%. It is evident that keyword – near me, is being used extensively by searchers to look for something nearby […]

2019 is coming to an end and the world has advanced a long way in terms of technology! If not flying but self-driven cars have become a reality now. Of all the new advanced technologies, Artificial Intelligence (AI) has grabbed a lot of attention of late. AI is the science that builds intelligent machines that […]

We are all aware of how marketing has evolved from offline to online from the early 2000s and how businesses are adapting to online marketing through various digital marketing platforms available to them to make their brand heard. Brands are making sure they have an online presence today, because the digital world constantly adjusts, adapts, […]

As technology keeps evolving, the marketplace continues to become more and more digital. The benefits of digital marketing are aplenty as consumers are more into researching about products online before making any decision. Most businesses work on a limited budget, which makes them brood over what type of marketing strategy to invest in. They try […]