In 1987, when the term VUCA (Volatility, Uncertainty Complexity and Ambiguity) was first coined in the USA, who knew it would perfectly describe the covid-19 laden world we are facing today in 2021. B...Read More
You bring your A-game to the business strategy when it is acquainted with every marketing concept and terminology that uplifts your brand. Omnichannel marketing is one such approach that emphasizes us...Read More
Who would have thought that voice recognition could not only answer questions and unlock devices but also unleash key data for businesses worldwide! Digital marketing initiatives are soaring high with...Read More
It feels like déjà vu all over again, doesn’t it? With the pandemic on the rise, the lockdown has again rendered many businesses dysfunctional. This time it comes with a warning, unlike March last...Read More
What is Online Reputation Management (ORM)? Is your brand’s online presence working for or against your business? Before customers pick up the phone to call you or land on your website— ...Read More
Have you been wondering if Pinterest could help market your business effectively? Pictures tell a thousand words and this image-sharing social media platform certainly does! It lets you pin your brand...Read More
‘Passion Economy’ is a term that has been doing the rounds in the digital universe. In simpler words, the passion economy is an eco-system where niche communities are challenging traditional socia...Read More
Advertising and marketing industry thrive on collective team effort and content writers and graphic designers are an integral part of this collaboration. Content writers and graphic designers often ha...Read More
What is Evergreen Content? Evergreen content, as the name suggests is content that retains its significance for a long period of time. Just like evergreen trees that do not shed their leaves throughou...Read More
Duplicate content penalties as a topic have been discussed numerous times on the web in various blogs discussions and conversations. A lot of people still think that Google penalizes website ranking f...Read More
With Google algorithms changing and social media sites bringing in a lot of new features, the content marketing landscape goes through a lot of changes every year. Here are some of our predictions on ...Read More
Being a content marketing company, we are constantly creating, monitoring and optimizing content for our clients. We simply cannot stress enough on how indispensable it is to create the right content ...Read More