The Work
Behind the Numbers.
The final number is never the full story. The real story is what had to be questioned, rebuilt, sharpened and pushed before the result had a chance to happen.
Amazon India

Amazon Unplugged
Employer brand video series featuring leadership conversations, delivering 1.2M+ views and 9.5M+ impressions.

Amazon India EVP Strategy
Employee-backed EVP development through immersion, primary research, and thematic focus group synthesis.

Amazon People-Led Talent Marketing
Keeping the employer brand alive between hiring moments through a structured, multi-channel communication engine.
Mastercard

Mastercard
90.9% merchant response rate through an AI-led WhatsApp cluster-head outreach strategy.
HUL

HUL
Geo-targeted digital coupon campaign delivering 90% higher CTR and 12,548 landing page sessions.
Tata Consumer Products

Shaking Things Up
A mature staple category began showing early signals of transformation, with consumers moving beyond price and habit toward health and premium cues.

What Should Travel
Identifying which products had the strongest market readiness, portfolio fit, and repeatable demand potential for Australia and the US.
Aditya Birla Group

Aditya Birla Group × KBC
A question on KBC became a child’s shot at education.

ABG × Brut India
10 changemakers. 27M+ views. One purpose made human.

Fours for Good
Every four became a chance for 200+ children to train like cricketers.
Tata Soulfull

Tata Soulfull
Decoding what drives trial, repeat purchase, and how the category could stretch from functional fuel to mainstream snacking.
Ching's Secret

The Chatpata Test (Ching's × Kurkure)
Decoding public response across search and social, reading sentiment, flavour expectations, celebrity impact, and brand recall signals.

The Reputation Radar (Food Pharmer)
A command-center approach tracked sentiment, platform narratives, creator influence, and reputational risk signals.
Qure.ai

Qure.ai
Rebuilt Qure.ai’s US SEO structure from a one-page presence into a search-led system.
DMart

DMart
13.43 lakh unique reach and 53K clicks that drove measurable in-store footfall at scale.
ElectroMech

ElectroMech
Rebuilding digital visibility to capture verified global B2B leads.
Automag

Automag India
45-50 qualified B2B leads a month from buyers already searching.

Automag × Bajaj Auto
The system worked. The film made buyers understand what changed.
Uppercase

Uppercase
A complete brand film produced entirely with generative AI—script, visuals, voice, and edit.
LG Hing

LG Hing
Celebrating the women who make Diwali feel alive for a heritage food brand.