The read before the next decision.

Social media users’ concerns about data privacy have seen a sharp rise over the last few years. Recent data breaches and frequent updating of privacy policies have forced social media users to rethink their relationship with social media platforms. Many people are concerned about these platforms sharing their personal information with third-party businesses. These concerns […]

At present, when you think of sending a text message or voice note to someone, you WhatsApp. We use the app so often that the name ‘WhatsApp’ is no more a noun; we use it as a verb.  Recently, Facebook-owned WhatsApp updated its privacy policy. This update has not gone down well with several of […]

The digital transformation leaves companies with no other option but to adapt to the new market trend by leaving aside traditional business models. Amazingly, this change is driven by modern-day consumers. At present, customers expect their content to be fast-paced, relevant to what they are doing, easily accessible anywhere, in any format, and on a […]

At present, the Internet has completely transformed the way marketing operates. Marketing has undergone some significant shifts and has now majorly become digitized. Digital Marketing agencies are instrumental in an organization’s journey, which is looking to tap various Internet and social media platforms to help their business grow.  Every day, there are a plethora of […]

Like they do a few times a year, Google rolled out the new core algorithm update for December 2020.  Now, for those out there, who don’t know what precisely these core updates are? How adversely do they affect your site? Are there any solutions out there, if at all you get affected by the update? […]

During the COVID19 pandemic lockdown, small and ‘from home’ businesses proved how critical they are when it came to connecting communities and offering a helping hand to our dwindling economy. It becomes equally crucial that these businesses get access to digital platforms for their growth and prolonged sustenance. A study suggests that people are looking […]

The current pandemic has disrupted every aspect of our lives and the global economy through different industries and sectors. As uncertainty continues to prevail, leading to the gullibility of the buyers, B2B marketers have to come up with new marketing strategies to deal with the current bruised and battered environment. Having sailed through and survived […]

In our previous blog, we discussed the evolution of ‘From Home’ businesses and how they can use various social media platforms to increase their market reach during the upcoming festive period. Now it’s time to up the ante in your digital marketing with some uber-cool easy on the wallet and free social media marketing tools. […]

A few months ago, one of my college friends, Sachin Menon was trying to figure out what career to pursue after he lost his job as a software developer, all thanks to the pandemic lockdown. He fancied himself as an entrepreneur but in what domain?  It didn’t take long as Sachin discovered his domain when […]

The COVID-19 pandemic has brought not only a considerable loss of human life but also an avalanche of economic hardships upon the world. The pandemic, subsequent lockdown, and strict social distancing measures have only worsened the prospects for industries across every sector. The media industry is one of those affected most by this unprecedented lockdown. […]