The read before the next decision.

Social media is here and is here to stay. Sadly, many companies are struggling and can’t catch up with the constant change in social media and its new features. Digital advertising is a huge platform and there is no shortage of options to promote your product or services. But wait! Selecting an appropriate platform is […]

If you’ve just started your business or are fairly new to the entrepreneurial world, then building your online presence won’t happen overnight. It may require lots of brainstorming and investment of time. but it is very important because it allows people to find you, interact with you, and get to know, like, and trust you. what […]

Google executes Google Plus giving it a kiss of death on 2nd April. The company revealed that a security breach, which was discovered in December affected 500,000 users including their email.id, address, occupation. With this discovery of the new bug, they have decided to a shutdown of all Google Plus APIs. This might occur within […]

Coming up with a digital marketing strategy for a new brand is immensely tricky as there is no particular formula that has been tried and tested especially for your brand before and that has worked for you. You have to figure out everything from scratch. Your marketing goals at the inception are way different from […]

With New Year around the corner, most digital marketers are evaluating their previous year’s performances and are contemplating new strategies for the upcoming year by predicting the possible changes in the digital ecosystem. Here are some social media trends we may see in 2019. 1. Good content will top the game The content was, is […]

Google will be shutting down the older version of Google Console on 13th December 2018. Being a company that provides SEO services in Mumbai, we rely a lot on this tool. Here are a few changes that will take place as we transition from the older version to the newer version of this tool. But […]

“Keywords are the key” is something that we have heard very often. It’s a very common notion that one needs to optimize for the keywords that have a high search volume to get more traffic, convert sales or whatever the business goals are. However, the keyword game isn’t that easy. And probably that’s why it’s […]

Page speed is undoubtedly one of the biggest factors that affect the search engine rankings. A brand with a digital presence simply cannot overlook the speed that its website takes to load various elements of the page, be it content, images, videos etc. More the loading speed, the higher will be the bounce rate. The […]

Compared to Facebook and Instagram, Twitter is still considered a highbrow platform. The attitude of brands and marketers towards Twitter as a marketing platform is totally different compared to the other channels and that’s why, they fail to make the best use of it. Twitter, like other social media marketing platforms rolls out various features time to […]

With more than 1 Billion monthly active users, Instagram has become a very popular social media channel. For social media marketing teams of many brands and agencies, Instagram is one of the unavoidable platforms with a lot of amazing features. More than 500 Million users are active on this platform every single day. Thanks to […]