As technology keeps evolving, the marketplace continues to become more and more digital. The benefits of digital marketing are aplenty as consumers are more into researching about products online before making any decision. Most businesses work on a limited budget, which makes them brood over what type of marketing strategy to invest in. They try to spend it wisely as they want to get the best out of it.
Digital marketing is the most flexible and cost-effective strategies that businesses can use to maximize their target audience to reach and boost sales. So how exactly do you plan your digital marketing strategy for maximum reach? You can do that by tapping on the following trends. Here’s how…
1. Voice Search –
Voice searches are becoming an integral part of our daily lives and it is assumed that by 2020 about 50% of the searches will be voice search. In fact, people no longer feel strange to have a conversation with their phones. Siri, Alexa, Google Voice search are gaining prominence for any query or information on the Internet.
Those running paid ads can check the traffic coming through voice search by search query report. The general keywords used are How, Where, When and What. This information analysis can further help the brand to optimize their upcoming campaigns.
2. Videos –
Video is gaining prominence as the most preferred means of marketing in the world of digital media over audio or content. As per the surveys, video marketing is the easiest way to reach the audience in order to build awareness, trust & increase sales. There are various types through which video content can be promoted such as tutorials, short videos explaining the product details, vlogs (i.e. video blogs), video ads, unboxing etc.
People are more inclined towards the visual content & there would no better option than video marketing to generate content and grow customer in near future.
3. Content Personalization –
Many a time, consumers are more likely to trust a recommendation from a friend or a family member than a celebrity, this is where personalized content plays an important role. Consumers empathize with a brand when it speaks it their language thus it becomes essential that you talk to your consumers on social media.
Sending personalized messages, emailers, using brand stories, and forming social media groups and forums are a few of the ways of having effective communication with your target audience. Creating content that leads to discussions is a great method of putting forward your thoughts and ideas in front of your audience.
4. Influencer Marketing –
An influencer is a person who has built loyal followers on social platforms through its content. And Instagram ranks #1 for the sponsored influencer content. Brands partner with influencers in order to reach their target audience and drive conversions.
Statistics suggest that people put more trust in influencers while thinking of a purchase. Influencer’s are gaining more weight in the field of beauty, fashion, lifestyle brands, travel, e-commerce etc. However, a brand should always consider the fact whether the influencer is synonymous with the brand and has a good number of followers on social media.
5. Mobile Wallet –
Electronic payments are nothing but simple software solutions that allow you to perform money transactions through your laptop or mobile device both online and at physical stores. Mobile or contactless payments are booming thanks to the new technologies and constant push towards a cashless economy and innovative payment methods.
The trends are such that even social media networks are expanding their business through payment networks for peer-to-peer transfers and direct payment within the network. Digital and mobile technologies are in the game to be the next champion of marketing your brands to your consumers.
6. Ecommerce –
Ecommerce marketers make use of social media marketing, digital content, search engine optimization, and email campaigns to attract visitors and facilitate purchases online. Most of the e-commerce companies have their official pages on social media to interact with their consumers.
E-commerce websites make use of content and keyword optimization of their product pages. Ecommerce businesses have plenty of marketing tools at their disposal. Using the correct digital and inbound marketing tool and in the right way, you can create campaigns that are designed to help you attract your consumers and increase sales.
7. Augmented Reality –
Augmented reality is the emerging trend within digital and sales marketing. It will be one of the forces behind sales and marketing innovation over the next decade. AR offers the end consumers a chance to have a feel and experience the product before making a purchase. AR gives businesses an opportunity to make their brands more dynamic in nature through virtual components and also helps in maximum engagement. Businesses can also make use of AR to add digital components to their physical products and locations.