The read before the next decision.

A few months ago, one of my college friends, Sachin Menon was trying to figure out what career to pursue after he lost his job as a software developer, all thanks to the pandemic lockdown. He fancied himself as an entrepreneur but in what domain?  It didn’t take long as Sachin discovered his domain when […]

The COVID-19 pandemic has brought not only a considerable loss of human life but also an avalanche of economic hardships upon the world. The pandemic, subsequent lockdown, and strict social distancing measures have only worsened the prospects for industries across every sector. The media industry is one of those affected most by this unprecedented lockdown. […]

Amongst all the social media platforms, Twitter is considered to be the most open tool to express and scan opinions. However, for the last few years, Twittersphere has turned toxic, especially towards women, for whom using Twitter and many such social media platforms come at a massive cost. Every day, they are subject to trolling, […]

Your website is your digital salesman; it acts as your identity in the digital world. Therefore, it becomes crucial for you to invest in an impressive site that keeps the audience engaged and, at the same time, drive sales. When you choose a web development agency, you need to make sure they understand your business […]

Google’s Area 120 team, their internal incubator responsible for developing experimental apps and services, quietly launched Keen – a would-be rival to Pinterest. Keen was developed taking full leverage of the search giant’s machine learning capabilities and launched as an alternative to mindless browsing. Keen is an amalgamation of machine learning techniques and human collaboration […]

A few days back, following the anti-China wave, the Indian government decided to shut the shop for 59 Chinese applications. TikTok, whose fifteen seconds videos gave stardom to many social media addicts, was one amongst the 59 apps who faced the axe. Instagram, however, decided to leverage this golden opportunity and developed a new feature […]

The current anti-China protests and social media trends against the use of Chinese apps in India have finally got their voices heard. The Government of India (GOI) has decided to ban over 125 Chinese applications that include top social media platforms such as TikTok, Helo, WeChat, PUBG, and AppLock. Yes, you read it right, banned! […]

The Coronavirus pandemic had brought the whole world to a temporary standstill. Although we have entered the Unlock Phase 1.0, the forecasts don’t seem too comforting at the moment. Also, with a steady rise is the number of infections since the unlock phase began, there is no specific date or time as to when things […]

We are living in the digital age, where technology is moving fast & it has become difficult to predict the behavior and interests of the consumer as it changes rapidly with everyday trends. Digital Marketing trends are evolving and marketers are trying their best to stay updated and leverage them to reach their objective. One […]

In this Digital Era, many of us like streaming videos on our mobiles, tabs, laptops, and desktops. Most often people prefer opening youtube and start browsing videos, sighting an opportunity, Instagram entered the race and began with an IGTV feature in the year 2018. Although IGTV took its time to come into the limelight, it […]