The read before the next decision.

Google’s Area 120 team, their internal incubator responsible for developing experimental apps and services, quietly launched Keen – a would-be rival to Pinterest. Keen was developed taking full leverage of the search giant’s machine learning capabilities and launched as an alternative to mindless browsing. Keen is an amalgamation of machine learning techniques and human collaboration […]

A few days back, following the anti-China wave, the Indian government decided to shut the shop for 59 Chinese applications. TikTok, whose fifteen seconds videos gave stardom to many social media addicts, was one amongst the 59 apps who faced the axe. Instagram, however, decided to leverage this golden opportunity and developed a new feature […]

The current anti-China protests and social media trends against the use of Chinese apps in India have finally got their voices heard. The Government of India (GOI) has decided to ban over 125 Chinese applications that include top social media platforms such as TikTok, Helo, WeChat, PUBG, and AppLock. Yes, you read it right, banned! […]

The Coronavirus pandemic had brought the whole world to a temporary standstill. Although we have entered the Unlock Phase 1.0, the forecasts don’t seem too comforting at the moment. Also, with a steady rise is the number of infections since the unlock phase began, there is no specific date or time as to when things […]

We are living in the digital age, where technology is moving fast & it has become difficult to predict the behavior and interests of the consumer as it changes rapidly with everyday trends. Digital Marketing trends are evolving and marketers are trying their best to stay updated and leverage them to reach their objective. One […]

In this Digital Era, many of us like streaming videos on our mobiles, tabs, laptops, and desktops. Most often people prefer opening youtube and start browsing videos, sighting an opportunity, Instagram entered the race and began with an IGTV feature in the year 2018. Although IGTV took its time to come into the limelight, it […]

Advertising and marketing industry thrive on collective team effort and content writers and graphic designers are an integral part of this collaboration. Content writers and graphic designers often have to work with each other to successfully complete a project and ultimately make the clients happy. A successful team effort is the one where communication is […]

The evolving digital marketing landscape has made it difficult for everyone to keep a tab on every new technique and technology that pops up every day. At present, Search Engine Optimization (SEO) is one such tool that needs more understanding and exposure. SEO service helps small businesses to build fast, robust, efficient, and user-friendly websites […]

With over 130 million people tapping on an Instagram shopping post to know more about products, businesses are flocking together towards Instagram to showcase their products and boost their sales. Thanks to the new checkout feature, consumers can now directly buy the product on Instagram without leaving the app. So, if you are ready to […]

Lately searches for keywords such as “near me” has increased. According to Google’s Data, U.S.  purchase intent keywords, since 2016, has risen from keywords like “can I buy”, “to buy” to “near me” by over 500%. It is evident that keyword – near me, is being used extensively by searchers to look for something nearby […]