Recent Posts
DO NOT Publish your India Themed Creative Just Yet
So, while taking crazy to yet another level, Budweiser replaced their brand name with ‘America’ keeping in mind the Rio Olympics and presidential elections. Renaming the beer brand as America – ... Read More
This Is Why Social Media Should be used for Branding rather than Selling
So the brand name is decided, you make a fancy website, marketing material, and then, you create your profiles on social media platforms, thinking it will be helpful to drive more sales / generate mor... Read More
Quick Tips To Make Your Content Marketing More Effective
Digital media has now reached to such a point that standing out of the crowd is not enough; you have to stand above the crowd. No matter how much you try to make your marketing and communication idea... Read More
The key factors to remember while handling social media for the overseas client
While launching Coke in Cuba, they showed a lithograph of Bull-fighting. It backfired and affected the brand because bullfighting is illegal in Cuba. This highlights the importance of understanding th... Read More
The pros & cons of being a Pioneer vs. Me-too startup!
With our PM’s call to #MakeInIndia & StartupIndia, a huge arena of opportunity has opened up for all of us. It also gives us a great and convenient platform to explore our passion as well as use... Read More
Native Advertising – A new way for people to discover your brand
There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of seco... Read More
Reactvertising – Advertising and quick reactions!
In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fin... Read More
Snapchat – An Ignored Little Player In Indian Digital Marketing
With Digital India shaping up, Indian brands- no matter how big or small; are connecting to their customers on a digital level. They are active on almost all the social media platforms making sure the... Read More
From your desk to your pocket- Brands shift from websites to apps!
If you thought that “world is getting closer” only meant communication getting fast and easy, you are wrong! You must have noticed how almost all your transactions are now done from phone. Be it p... Read More
Importance of Visuals in Social Media Marketing
Imagine you get a friend request from a user with no profile picture, what would be your reaction? Wouldn’t you inspect for a while before adding that person to your list? That’s exactly the impor... Read More
New to Social Media? Quick Guide on Use of Hashtags
How often do you see posts on social media platforms without hashtags? Almost never, right? Nowadays # is not just a key on your keypad; but a key to discover an ocean of things you like and/or be inf... Read More- 17 of 17
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