The read before the next decision.

It feels like déjà vu all over again, doesn’t it? With the pandemic on the rise, the lockdown has again rendered many businesses dysfunctional. This time it comes with a warning, unlike March last year. In 2021, companies can be better prepared for the lockdown with digital foresight. So, let’s see how you can develop […]

Whether it is MS Dhoni as a monk saying “Lalach is cool” or Rahul Dravid’s alter ego throwing a tantrum down a busy street, some IPL ads prove to be super-engaging. Cricket as a sport is more of a unified emotion in India. Though the Indian Premier League (IPL) 2021 has started amidst a pandemic, […]

What is Online Reputation Management (ORM)?  Is your brand’s online presence working for or against your business? Before customers pick up the phone to call you or land on your website— what do they find when they look for your business online? Will they like what they see? Online reputation management (ORM) is all this […]

Have you been wondering if Pinterest could help market your business effectively? Pictures tell a thousand words and this image-sharing social media platform certainly does! It lets you pin your brand image on the customer’s mind in the right way. So, without further ado, let’s understand why and how you can optimize your business’s digital […]

Cryptocurrency is a market disruptor for both the Financial and Digital Marketing Worlds. Over the last few years, Cryptocurrency has created a 360-degree change in the payment mechanism. So, how does it affect the way you market your business? Online anonymity is an important characteristic of Cryptocurrency. Since the data cannot be owned or manipulated […]

Has your Business Evolved Digitally? Does it have its unique Digital Footprint or is it at the brink of withering away? Digital Disruption is here to stay. The post-pandemic world has asserted that we are living in a highly VUCA (volatile, uncertain, complex, and ambiguous) world. It’s time you know where your business stands in […]

Reddit is making an excellent Internet leap, and even social media giants like Facebook are feeling threatened. Little did anyone realize that a discussion platform would one day unite all the young netizens and become more popular than its fellow contemporary platforms. Reddit is a social news aggregator, web content rating, and discussion platform for […]

‘Passion Economy’ is a term that has been doing the rounds in the digital universe. In simpler words, the passion economy is an eco-system where niche communities are challenging traditional social media conglomerates. Instead of the generic and non-specific content on various social media platforms, niche communities channel their efforts to create content that resonates […]

Social media users’ concerns about data privacy have seen a sharp rise over the last few years. Recent data breaches and frequent updating of privacy policies have forced social media users to rethink their relationship with social media platforms. Many people are concerned about these platforms sharing their personal information with third-party businesses. These concerns […]

At present, when you think of sending a text message or voice note to someone, you WhatsApp. We use the app so often that the name ‘WhatsApp’ is no more a noun; we use it as a verb.  Recently, Facebook-owned WhatsApp updated its privacy policy. This update has not gone down well with several of […]