At present, when you think of sending a text message or voice note to someone, you WhatsApp. We use the app so often that the name ‘WhatsApp’ is no more a noun; we use it as a verb. Recently...Read More
During the COVID19 pandemic lockdown, small and ‘from home’ businesses proved how critical they are when it came to connecting communities and offering a helping hand to our dwindling economy. It ...Read More
In our previous blog, we discussed the evolution of ‘From Home’ businesses and how they can use various social media platforms to increase their market reach during the upcoming festive period. No...Read More
A few months ago, one of my college friends, Sachin Menon was trying to figure out what career to pursue after he lost his job as a software developer, all thanks to the pandemic lockdown. He fancied ...Read More
Amongst all the social media platforms, Twitter is considered to be the most open tool to express and scan opinions. However, for the last few years, Twittersphere has turned toxic, especially towards...Read More
Google’s Area 120 team, their internal incubator responsible for developing experimental apps and services, quietly launched Keen – a would-be rival to Pinterest. Keen was developed taking full le...Read More
A few days back, following the anti-China wave, the Indian government decided to shut the shop for 59 Chinese applications. TikTok, whose fifteen seconds videos gave stardom to many social media addic...Read More
With over 130 million people tapping on an Instagram shopping post to know more about products, businesses are flocking together towards Instagram to showcase their products and boost their sales. Tha...Read More
Do you really think Instagram posts are better than a story for a business and a brand? Does the relevance of the content disappear with the story? The new features of Instagram stories have made them...Read More
Ad campaigns are created on social platforms in order to achieve marketing goals for the business. One such type is the Facebook Ad Campaign, which is easily trackable & cost-effective for all the...Read More
#HASHTAG – A symbol of trend-seekers and trend-setters on the internet, has changed the world of social media. Over a decade has passed & it has evolved every day, building a connection betw...Read More
Facebook has now EXPANDED its placement ads option with a FACEBOOK SEARCH ADS hence opening new opportunities for SMB’S (small & mid-size business’s) & SERVICE PROVIDERS, where the adverti...Read More