Twirling in the essence of the joy of festivities, let’s welcome Holi with a dash of creativity, colours that speak volumes for your brand and a splash of creative campaign ideas.
Say yes! To the colours of creativity spreading across your social media.
With the festive celebration approaching soon, the festival of colours and joy adorns every social media page. You may have already seen posts/videos for several offers promoting a service or a product. These crafting and compelling ideas reach the desk of our social media maestros, who are all set with their out-of-the-box (Creative ideas) and innovative strategies to create magical results.
Here are a few basic differences between them:
| Categories | B2B | B2C |
| Goal | To increase leads | To increase sales |
| Tone | Following a formal and pitching tone to propose new ideas for the brand. | Following an informal tone but must be engaging and conversational directed towards the customer. |
| Target audience | Other businesses or marketers that support your idea or goal. | Customer /Buyers directly. |
| Tenure of campaign | Depending on the idea you propose to the fellow business or the strategy you are directed towards. | Depending on the launch, it could be seasonal, pre-festive, or a timely approach to introduce a new product or service. |
| Channel of communication (social media channels) | Social /Industry events or celebrations, formal meetings, and social media channels like LinkedIn or Twitter. | Social media channels, like Facebook, Instagram, Twitter, YouTube among many others. |
Let’s Take You Through the Process of How Campaign Ideas Are Decided for Various Brands:
Coming from the desk of our experts, “We asked our strategists to share how they work on various campaign ideas” redefining targets, promoting services etc. Let’s deep-dive into getting a gist of how it works.
Also Read: April Fool’s Day Brand Ideas Gone Wrong
1: Ideation
Social media maestros know the calendar events at the back of their hands. They are always updated and aware of client requirements.
In addition to this, the ideation of the campaign may start with a small idea but later turn into a rock-solid well, researched one. Pitching ideas pertaining to the brand’s culture, target audience, geographical reach, upcoming events, product launch etc, is a must.
2: Research
Next crucial step is RESEARCH “Every good idea needs the backing of a good research”. Reviewing past campaigns of your brand or similar brands is important to understand which aspects you can showcase and how.
Decide on an impactful motive/ campaign objective that you want to portray to the audience by the brand. Check whether it aligns with your brand’s idea and message. Based on your idea we do thorough research on your targeting platform, data, and what’s worked for the brand in the past and what’s not worked too.
3: Competitor Analysis
This step is an extended version of the research but is often overlooked before deciding on a campaign. Competitor analysis is highly important, viewing what is working in the market as per trends and what ideas are already taking forefront is the key to creating an outstanding campaign.
Apart from this, staying updated with market trends to avoid plagiarism by your fellow competitors should be looked out for. It also helps you create a different strategy to derive good results.
4: Formulating A Plan
The next thing to keep in check is the formulation of the plan and crafting ideas to boost your creativity. Draft compelling copies, catchy headlines and hashtags, engaging posts or videos.
Apart from this, one also needs to coordinate with other creative teams, such as Graphic designers, Content and copywriters, etc., to get their creative ideas, which one can embrace and enhance by taking respective inputs. This also helps you understand what can be done and what may arise as a problem during the creation or execution process of your brand campaign.
5: Pitching the Idea To Your Brand/ Client
This is where your campaign gets the main modifications, approvals, more ideas, feedback, etc. Pitching your idea to the client requires full effort and some concrete work to show for picturing it. This could be references or example work done to support your ideas.
This stage is where the final execution work starts, finalization is done. You discuss the overall concept, number of posts, discuss the platforms, budgets, etc. Lastly, your campaign is set live with loads of effort, idealization, and creativity to derive good results for your brand.
Conclusion:
We, as a digital marketing agency, work towards fostering a brand’s value and helping them achieve their needful results. Aligning with your needs for the required service, our team collaborates and helps you execute all your creative requirements in a sink to meet your targets.
To collaborate with Impulse digital- Digital marketing agency in Mumbai, connect with us via our E-mail [email protected].
We look forward to working with you soon!
