Introduction
Today’s progressive and competitive market demands an active social media presence to mark the brand’s visibility in the market. In addition, B2B marketers must follow the right strategies according to their products or services on the ideal and relevant platform. Therefore, it is vital to make the best use of social media to get comprehensive information and ultimately make your way to success.
B2B essentially stands for (Business-to-business). It is an idiom that means uniting with other businesses by providing and supplying goods or services from one business to another. But how would you know whom to reach out to, when, how, or which is the ideal platform to advertise your business? We got it covered for you; take this opportunity to gain crucial compresence on the ideal social media platform you need to use for your B2B business.
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Founded on | 2009 | 2004 |
Benefits of using the platform for B2B | Encourages to build a professional network.
It allows exposure to analyze and target the required designations of working professionals. | Brand awareness.
It helps convey the vision, mission, and goals easily to fellow marketers through content. |
Target audience |
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B2b Users data (Popularity) | Approximately over 875 million users use LinkedIn from 200 countries worldwide. Very popular and highly used for business purposes.
| Approximately over 200 million use Facebook for its features.
Popular but comparatively less popular than LinkedIn for B2B purposes.
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What works best on the platform
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Lead generation tools |
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Analytical /Data tracking tools | Target and track the relevant audience and your performance through:
| Reach out and get the right business insights through:
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Minimum daily budget to run ads | The minimum daily budget to run ads on LinkedIn is 500 INR* approximately. | The minimum daily budget to run ads on Facebook is 83.07 INR* approximately. |
Ad types | Your ad type should be based on the motive of your content:
| Different ad types are required for various purposes:
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Key Points to Remember For B2B Marketers:
- Not every social media platform is right for your business.
- Keep a close analytical check on your business’s progress on a particular social media platform.
- Your goal is not just to reach out to everyone but to reach out to the right one.
- Be adaptive to the trends on social media platforms and make content accordingly.
Note:
- Both platforms have different functionality and distinct audiences. We recommend you compare the data from the above tabular chart to understand which social media platform is ideal for your business.
- The above * mark denotes functionality in the data provided based on the time of statistics.
We work on creating content that serves the proper purpose for our readers to help them ease their Digital marketing problems with simple and uncomplicated solutions. At Impulse Digital– a digital marketing agency in Thane, we work with our team of experts to deliver the right solutions for you.
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