The read before the next decision.

In our previous blog, we discussed the evolution of ‘From Home’ businesses and how they can use various social media platforms to increase their market reach during the upcoming festive period. Now it’s time to up the ante in your digital marketing with some uber-cool easy on the wallet and free social media marketing tools. […]

A few months ago, one of my college friends, Sachin Menon was trying to figure out what career to pursue after he lost his job as a software developer, all thanks to the pandemic lockdown. He fancied himself as an entrepreneur but in what domain?  It didn’t take long as Sachin discovered his domain when […]

Amongst all the social media platforms, Twitter is considered to be the most open tool to express and scan opinions. However, for the last few years, Twittersphere has turned toxic, especially towards women, for whom using Twitter and many such social media platforms come at a massive cost. Every day, they are subject to trolling, […]

Google’s Area 120 team, their internal incubator responsible for developing experimental apps and services, quietly launched Keen – a would-be rival to Pinterest. Keen was developed taking full leverage of the search giant’s machine learning capabilities and launched as an alternative to mindless browsing. Keen is an amalgamation of machine learning techniques and human collaboration […]

A few days back, following the anti-China wave, the Indian government decided to shut the shop for 59 Chinese applications. TikTok, whose fifteen seconds videos gave stardom to many social media addicts, was one amongst the 59 apps who faced the axe. Instagram, however, decided to leverage this golden opportunity and developed a new feature […]

With over 130 million people tapping on an Instagram shopping post to know more about products, businesses are flocking together towards Instagram to showcase their products and boost their sales. Thanks to the new checkout feature, consumers can now directly buy the product on Instagram without leaving the app. So, if you are ready to […]

Do you really think Instagram posts are better than a story for a business and a brand? Does the relevance of the content disappear with the story? The new features of Instagram stories have made them inevitable and can act as catalysts for growth to your business. Around 500 million active users use Instagram Stories […]

Ad campaigns are created on social platforms in order to achieve marketing goals for the business. One such type is the Facebook Ad Campaign, which is easily trackable & cost-effective for all the small businesses. It helps them grow their online presence and stand out from the competition. Brand awareness campaign comes into the picture […]

#HASHTAG – A symbol of trend-seekers and trend-setters on the internet, has changed the world of social media. Over a decade has passed & it has evolved every day, building a connection between the users and brand. It all started with Twitter in the year 2007, when the first hashtag- #barcamp was used by Chris […]

Facebook has now EXPANDED its placement ads option with a FACEBOOK SEARCH ADS hence opening new opportunities for SMB’S (small & mid-size business’s) & SERVICE PROVIDERS, where the advertisers can reach the audiences on the basis of their relevant search terms. Facebook has been working on this since December 2018 with few advertisers for the […]