The read before the next decision.

There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of second! When was the last time you clicked on a banner ad? Or when was the last time you didn’t […]

In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fingertips, it is possible for everyone to be a publication themselves. Need to express oneself is stronger than ever. Brands have exactly picked […]

With Digital India shaping up, Indian brands- no matter how big or small; are connecting to their customers on a digital level. They are active on almost all the social media platforms making sure the brand presence is everywhere. However, when compared to the west, very few Indian brands are actively using Snapchat- a social […]

How often do you see posts on social media platforms without hashtags? Almost never, right? Nowadays # is not just a key on your keypad; but a key to discover an ocean of things you like and/or be informed about. Be it any social media site, they are the key to enhance the reach of […]