With over 130 million people tapping on an Instagram shopping post to know more about products, businesses are flocking together towards Instagram to showcase their products and boost their sales. Thanks to the new checkout feature, consumers can now directly buy the product on Instagram without leaving the app.
So, if you are ready to drive more sales with Instagram shopping posts? Then, here’s what you got to know about Instagram shopping:
Instagram Shopping allows businesses to upload photos and tag their products with the product name, price, and link to buy. Follow the below steps to set up Instagram Shopping:
1. Creating an Account
The first step to Instagram Shopping is to check whether your business qualifies for Shopping on the app. Your company’s location needs to be supported on Instagram to sell products and offer e-commerce. Click here to run through the full checklist.
2. Configuring a Catalogue
The next step will be to connect a catalog on Facebook. The catalog is your perfect guide to how your product, price and sticker tag will end up looking on your Instagram images. Facebook has a list of steps in place to connect your existing catalog or create a new one. Once connected, Instagram will let you set up shopping once your account goes through review and get approved.
3. Start Uploading
Once your account gets approved, you can start uploading pictures to your feed and stories and tag your products. Tagging products from your Facebook catalog such that your followers will be able to see the items which are on sale.
4. Share, Share and Share
Instagram allows you to tag a maximum of 5 pictures per picture and video and up to 20 for carousels. Also, you can go back and tag products on your older posts.
Instagram Shopping Ads
Now that you have set up your Instagram shopping, it’s time to let your consumers know that you have added shopping to your Instagram feed. You can either announce it on your story and use an image post and its caption to unveil the big news. Below are a few helpful tips to get your Instagram Shopping Ads to work to your advantage:
Keep it Simple
When selling on Instagram, it’s better to keep your posts simple and consistent with other posts. Take, for example, Millennials, who use Instagram more than any other group of users, trust User Generated Content more than any other types of media.
Leverage Influencer Posts
Instagram influencer collaborations and sponsorships are the way ahead for Instagram shopping ads. Optimizing influencer posts are a great way of boosting your sales through shopping ads.
Captions & Hashtags
Descriptive captions act like a perfect hook for potential customers. Not just captions but descriptive hashtags make it easier for your customers to find you and help your brand stand out from the competition.
The above information will help you to get started with Instagram Shopping, however, the best way to keep growing your business is by tracking and measuring the performance of your ads and improving your design strategy with every campaign.
If you need any guidance regarding the tips on how to set up Instagram Shopping? Get in touch with us now. You can write to us at [email protected] or say hi on Facebook / Twitter / or Instagram.
Very useful blog. It helped me a lot in growth of my business
You’re welcome, Ansh Aggarwal. Glad you found it helpful.