In our previous blog, we discussed the evolution of ‘From Home’ businesses and how they can use various social media platforms to increase their market reach during the upcoming festive period. Now it’s time to up the ante in your digital marketing with some uber-cool easy on the wallet and free social media marketing tools.
The right social media apps will take your business to places, save your valuable time, help you create visually stunning social media posts and garner engagement with the right audience. In this blog, we have compiled a list of a few essential social media apps that will help you build a robust social media presence. Each tool offers a unique feature that enables you to get the best out of social media platforms for your business.
The tools we are going to discuss will help you with graphic designing, scheduling and engagement insights, accounting and management, and listing your business online. Without much delay, let’s dig into the following essential tools:
Socially App
Social Media has become an essential part of our lives. Our standard of living and buying habits are being influenced by the kind of content we see on these social media platforms. Thus, for building a strong customer base, it is very crucial to build a strong engaging social media presence. It is crucial from the customer point-of-view that they believe in your product and the newly established brand.
That’s where Socially App pitches in. Whether you want to create a poster, a social media post, a logo or an Instagram grid, Socially App does it for you. It helps you to give life to your ideas and imagination. With thousands of in-built design templates, color combinations, and font styles, it’s galore for small businesses looking to build their own social media space. It helps you design like a pro, even if you don’t have relevant experience in designing. The application has a flawless user-interface and easy on your wallets.
Khatabook
Whether your business is at an initial phase or well established, you must be maintaining a register or a book for all your transactions. However, it’s time to replace your traditional bookkeeping records with a new digital ledger record. Khatabook is a new ledger account book application that is 100% safe and secure for businesses of all sizes to help them maintain their customer’s records.
It helps you maintain records of multiple businesses and clients within one app. It sets payment reminder dates and notifies customers on WhatsApp and through SMS along with pdf generated receipts and reports. With an automatic and secure online backup, it ensures complete safety and confidentiality for all accounts. And that’s not all; this ‘all accounts in your pocket’ application can be downloaded free of cost.
MyStore App
The Khatabook ‘brainchild’ – MyStore App is a boon for many Micro, Small and Medium Enterprises (MSME). The Android-only app has a seamless, secure and user-friendly interface that helps MSME to make their business digital in just 15 seconds. With the help of MyStore’s catalog maker, you can easily create beautiful yet professional looking product catalogs and share them with your customer base through social media platforms and messaging apps like WhatsApp.
The app is available in 13 Indian languages for efficient and swift pan-India adoption. It helps you to continue doing business while conforming to social distancing norms. With over 2.5 million installations, MyStore App has already improved efficiency and the cost of doing business for MSME sector.
Planoly
One app that is widely used and recommended as an Instagram planner and scheduler is Planoly. The app lets you preview individual posts before they go live on your grid. It also provides insightful data about engagement rates and recommends the best time for your post scheduling. Apart from an easy-to-use interface, the app is a hit amongst brands because it makes your Instagram feed visually more cohesive and speaks the language of your brand.
The free plan of Planoly accommodates two social media profiles for scheduling and allows up to 30 posts per month. Planoly’s latest offering Linkit also allows you to link products and websites to your posts. The ‘set-and-forget’ approach of Planoly will enable you to concentrate on more crucial matters such as customer engagements and analytics of your published post.
And that’s a wrap-up! We hope the above information charges you up for the festive period, and you utilize it to take your business to the next level. Let us know in the comments, which tool you are going to use to up the ante.
