The read before the next decision.

In 1987, when the term VUCA (Volatility, Uncertainty Complexity and Ambiguity) was first coined in the USA, who knew it would perfectly describe the covid-19 laden world we are facing today in 2021. Businesses have been disrupted and our lives have taken a 360-degree turn altogether. In this blog, we tap on the 7 most […]

You bring your A-game to the business strategy when it is acquainted with every marketing concept and terminology that uplifts your brand. Omnichannel marketing is one such approach that emphasizes using all of your digital or traditional channels of marketing to create a single, unified and powerful experience for your customers concerning point-of-sale, in-store and […]

Gone are the days when the augmented reality technology was a far-fetched concept limited to sci-fi movies. Today, it is an integral element of every marketing strategy. If you haven’t yet incorporated this technology in your list of marketing and advertising tactics, keep reading to know how you can use augmented reality to amplify your brand’s digital […]

It feels like déjà vu all over again, doesn’t it? With the pandemic on the rise, the lockdown has again rendered many businesses dysfunctional. This time it comes with a warning, unlike March last year. In 2021, companies can be better prepared for the lockdown with digital foresight. So, let’s see how you can develop […]

Whether it is MS Dhoni as a monk saying “Lalach is cool” or Rahul Dravid’s alter ego throwing a tantrum down a busy street, some IPL ads prove to be super-engaging. Cricket as a sport is more of a unified emotion in India. Though the Indian Premier League (IPL) 2021 has started amidst a pandemic, […]

What is Online Reputation Management (ORM)?  Is your brand’s online presence working for or against your business? Before customers pick up the phone to call you or land on your website— what do they find when they look for your business online? Will they like what they see? Online reputation management (ORM) is all this […]

Cryptocurrency is a market disruptor for both the Financial and Digital Marketing Worlds. Over the last few years, Cryptocurrency has created a 360-degree change in the payment mechanism. So, how does it affect the way you market your business? Online anonymity is an important characteristic of Cryptocurrency. Since the data cannot be owned or manipulated […]

Has your Business Evolved Digitally? Does it have its unique Digital Footprint or is it at the brink of withering away? Digital Disruption is here to stay. The post-pandemic world has asserted that we are living in a highly VUCA (volatile, uncertain, complex, and ambiguous) world. It’s time you know where your business stands in […]

The digital transformation leaves companies with no other option but to adapt to the new market trend by leaving aside traditional business models. Amazingly, this change is driven by modern-day consumers. At present, customers expect their content to be fast-paced, relevant to what they are doing, easily accessible anywhere, in any format, and on a […]

At present, the Internet has completely transformed the way marketing operates. Marketing has undergone some significant shifts and has now majorly become digitized. Digital Marketing agencies are instrumental in an organization’s journey, which is looking to tap various Internet and social media platforms to help their business grow.  Every day, there are a plethora of […]