The read before the next decision.

Tips of better click-through rate on your e-mailer. Image credits - blog.marketo.com

E-mailer getting a poor click-through rate? Try this in your next

Among so many measures that brands take to improve their relationship with the customers, an e-mailer is probably most close and personal. There are so many things that brand has to share with their customers/ users / clients. Though there are continuous updates on the website, official blogs, and all the social media platforms. However, all the techniques […]

The pros & cons of being a Pioneer vs. Me-too startup!

With our PM’s call to #MakeInIndia & StartupIndia, a huge arena of opportunity has opened up for all of us. It also gives us a great and convenient platform to explore our passion as well as use the talent to venture into the field we always wanted. However, the process and efforts involved in introducing […]