The read before the next decision.

Like they do a few times a year, Google rolled out the new core algorithm update for December 2020.  Now, for those out there, who don’t know what precisely these core updates are? How adversely do they affect your site? Are there any solutions out there, if at all you get affected by the update? […]

During the COVID19 pandemic lockdown, small and ‘from home’ businesses proved how critical they are when it came to connecting communities and offering a helping hand to our dwindling economy. It becomes equally crucial that these businesses get access to digital platforms for their growth and prolonged sustenance. A study suggests that people are looking […]

The current pandemic has disrupted every aspect of our lives and the global economy through different industries and sectors. As uncertainty continues to prevail, leading to the gullibility of the buyers, B2B marketers have to come up with new marketing strategies to deal with the current bruised and battered environment. Having sailed through and survived […]

The COVID-19 pandemic has brought not only a considerable loss of human life but also an avalanche of economic hardships upon the world. The pandemic, subsequent lockdown, and strict social distancing measures have only worsened the prospects for industries across every sector. The media industry is one of those affected most by this unprecedented lockdown. […]

The current anti-China protests and social media trends against the use of Chinese apps in India have finally got their voices heard. The Government of India (GOI) has decided to ban over 125 Chinese applications that include top social media platforms such as TikTok, Helo, WeChat, PUBG, and AppLock. Yes, you read it right, banned! […]

The Coronavirus pandemic had brought the whole world to a temporary standstill. Although we have entered the Unlock Phase 1.0, the forecasts don’t seem too comforting at the moment. Also, with a steady rise is the number of infections since the unlock phase began, there is no specific date or time as to when things […]

We are living in the digital age, where technology is moving fast & it has become difficult to predict the behavior and interests of the consumer as it changes rapidly with everyday trends. Digital Marketing trends are evolving and marketers are trying their best to stay updated and leverage them to reach their objective. One […]

In this Digital Era, many of us like streaming videos on our mobiles, tabs, laptops, and desktops. Most often people prefer opening youtube and start browsing videos, sighting an opportunity, Instagram entered the race and began with an IGTV feature in the year 2018. Although IGTV took its time to come into the limelight, it […]

Lately searches for keywords such as “near me” has increased. According to Google’s Data, U.S.  purchase intent keywords, since 2016, has risen from keywords like “can I buy”, “to buy” to “near me” by over 500%. It is evident that keyword – near me, is being used extensively by searchers to look for something nearby […]

2019 is coming to an end and the world has advanced a long way in terms of technology! If not flying but self-driven cars have become a reality now. Of all the new advanced technologies, Artificial Intelligence (AI) has grabbed a lot of attention of late. AI is the science that builds intelligent machines that […]