The read before the next decision.

An International award ceremony to recognize creative genius from all over the world, the Cannes Lions International Festival of creativity first began in the year 1954. Formerly known as ‘The International Advertising Festival’, it brings the creative communications industry together every year to learn, network and connect through a unique celebration in Cannes, France. As […]

  Conquering the cut-throat business world is all about making your brand accessible to your potential customers. This is exactly what Google My Business (GMB) does for you with ease and effectiveness.  GMB is a free tool that lets you promote your business profile on Google search and Maps. It allows you to connect with […]

Real-time conversations have the power to move buyers through your marketing & sales funnel in a faster & more effective way. It nurtures relationships and generates authentic experiences with buyers. Let’s explore how conversational marketing strategy is an asset and why your brand needs to nail this segment of modern marketing. Conversational Marketing in a […]

Transforming visitors into leads is the first step in building a relationship between your company and its potential customers. A good landing page does just that and acts like a springboard that exalts your business’s ability to amass more clients. Here, we explore the nitty-gritty of a great landing page and how you can create […]

In 1987, when the term VUCA (Volatility, Uncertainty Complexity and Ambiguity) was first coined in the USA, who knew it would perfectly describe the covid-19 laden world we are facing today in 2021. Businesses have been disrupted and our lives have taken a 360-degree turn altogether. In this blog, we tap on the 7 most […]

You bring your A-game to the business strategy when it is acquainted with every marketing concept and terminology that uplifts your brand. Omnichannel marketing is one such approach that emphasizes using all of your digital or traditional channels of marketing to create a single, unified and powerful experience for your customers concerning point-of-sale, in-store and […]

Who would have thought that voice recognition could not only answer questions and unlock devices but also unleash key data for businesses worldwide! Digital marketing initiatives are soaring high with smart, adaptable, and resourceful voice recognition technology. The pandemic has only acted as a catalyst to this scenario. Still, contemplating if leveraging voice technology for […]

Gone are the days when the augmented reality technology was a far-fetched concept limited to sci-fi movies. Today, it is an integral element of every marketing strategy. If you haven’t yet incorporated this technology in your list of marketing and advertising tactics, keep reading to know how you can use augmented reality to amplify your brand’s digital […]

Whether it is MS Dhoni as a monk saying “Lalach is cool” or Rahul Dravid’s alter ego throwing a tantrum down a busy street, some IPL ads prove to be super-engaging. Cricket as a sport is more of a unified emotion in India. Though the Indian Premier League (IPL) 2021 has started amidst a pandemic, […]

Have you been wondering if Pinterest could help market your business effectively? Pictures tell a thousand words and this image-sharing social media platform certainly does! It lets you pin your brand image on the customer’s mind in the right way. So, without further ado, let’s understand why and how you can optimize your business’s digital […]