The read before the next decision.

The recent Zomato’s video is way beyond just a promotional tool but rather a blend of so many emotions, entertainment, engagement, and a subtle reminder for each one of us.   Most of us are bound to forget important events amid daily happenings but guess what? Here’s Zomato taking over the responsibility of being your […]

Have you noticed a new feature on your Instagram recently? Yes, here we are talking about the integration of an AI-driven search bar on Instagram. This feature specifically takes incorporating AI to the next level and is in the testing phase. It incorporates Meta’s search feature through the Llama 3 model, which generates AI’s search […]

Have you cast your vote yet? If not, this is your reminder to vote soon. The Lok Sabha Election 2024 happening in India is now the talk of the town. Let’s dive into the topic for better and deeper understanding.   Where have you been catching the latest updates and happenings?   Paradigm Shift from Television to […]

We believe in a popular quote said by Milan Kundera, “Business has only two functions- Marketing and Innovation”. This sheds light on the impact of marketing on your business. You cannot make sales or serve a service without a proper marketing strategy.   In addition to this, Marketing is a constantly evolving dynamic field that goes […]

Elections in India are a global event, given India’s rise as a superpower. Political parties and leaders have swiftly moved towards branding, especially on social media platforms, after realizing the power it holds. And why not? As data packs became cheaper and the internet became accessible in tier 2, tier 3, and remote areas, India […]

Introduction   In today’s constantly bustling job market, attracting and retaining top talent is challenging and strenuous. There is a wealth of information available online that navigates the employer, employee, and the hiring team setting the foreground for the interview and hiring process. However, the key component lies in what you, as an organization, cater to […]

Selling is an art, quite literally! You must have a knack for negotiation, promotion, and special convincing powers. Truth be told, it is also one of the oldest and most dynamic professions of all. From barter systems to door-to-door and now from business-to-phone, sales strategies have been created and modified A number of times. What’s […]

Twirling in the essence of the joy of festivities, let’s welcome Holi with a dash of creativity, colours that speak volumes for your brand and a splash of creative campaign ideas.   Say yes! To the colours of creativity spreading across your social media.   With the festive celebration approaching soon, the festival of colours and joy […]

  Wonder what’s Employer branding and why you need to incorporate it for your organization’s growth and success? You’re just in the right place.   It’s true that we spend most of our time at our workplace or commuting to the work location. Imagine spending 9 hours per day and 45 to 54 hours per week […]

Would you be surprised if we tell you that digital display is projected to grow at a 15.5% CAGR? Moreover, search may grow at 12.2%. And you know what? Search accounts for a whopping 40.9% of the digital ad and marketing worldwide. In fact, digital marketing budgets grew by 10% across businesses between 2023 and […]