The read before the next decision.

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, drawing visibility and obtaining ample networking opportunities.   One such recent event by AFAQS held on 4th July,2024, was attended by a few members of our team. […]

A three-day bash in Jamnagar, Gujarat, a four-day Mediterranean cruise, and a series of traditional events like Graha Shanti Puja and Haldi, the famous Ambani wedding seemed never-ending.  The wedding itself took place at the Jio World Convention Centre, which was themed to mirror the holy city of Varanasi. All of the Bollywood, international celebrities, […]

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.   That being said, advertisers are now expected to be more transparent when […]

What’s life without content? Well, we are all exposed to multiple types of content in some way or the other. A few types of content include social media posts, hoardings, newspapers, new channels/tv, etc, consumed daily.  However, If I tell you to imagine a newspaper without words, plain social media posts with no graphics no […]

Did you know that ‘WTF is‘ was one of the top podcasts on Spotify? Hosted by Nikhil Kamath, the co-founder of Zerodha, it features 17 episodes so far, each at least 2 hours long. Following its success, the Indian entrepreneur has launched another podcast series titled ‘People by WTF.’  Needless to say, he has garnered […]

Here’s a complete comparison of Adobe analytics vs Google analytics, the two most used analytical tools in digital marketing. In this digital era, if you want to be successful, it is important that you know the performance of your website as well as what your users are doing on it. Google Analytics and Adobe Analytics […]

Stuck with a trending reel song in your head?   We know the urge to find that song you heard from a random reel while scrolling is irresistible. From grooving on those reel trends to dancing of these viral trends staying updated with the latest songs is extremely crucial for every content creator aiming to become […]

ChatGPT– 4o is here already!  Yet again, ChatGPT managed to catch our attention amid its latest update. It is making headlines with its new flagship model, but is it worth the hype? Well, let’s find out.   Leaving behind all its previous versions, the launch of the new ChatGPT 4o took the storm with its Omnimodel, which has […]

The Gen–Z workforce wave has reached the coast of many workplaces, with a subsequent number of freshers in their early 20s stepping into work life and starting a career. Essentially, we see the need to elevate the employer branding to welcome the latest generation in the workforce. Gen-Z are specifically the generation of people hailing […]

The recent Zomato’s video is way beyond just a promotional tool but rather a blend of so many emotions, entertainment, engagement, and a subtle reminder for each one of us.   Most of us are bound to forget important events amid daily happenings but guess what? Here’s Zomato taking over the responsibility of being your […]