The read before the next decision.

Introduction The prevalent presence of AI (Artificial Intelligence) is spreading everywhere and is actively seen evolving various industries, jobs, applications, and social media. It is transforming how we see the world of technology with enhanced intelligence. With the emergence of AI’s prominent presence, here’s another update: the recent integration of AI in Google’s search labs.  […]

The video format is ruling over the internet for all the right reasons: visually appealing, easy to understand, and the audience loves it! Although it has great ROIs, the investment of resources can get a little too much. Think of advanced tools, endless hours, a professional video editor, a videography team, and more.  Thanks to […]

A Sneak Peek at Google’s August 2024 Core Update Launched on August 15th, the Google August 2024 Core Update is already making waves in the digital marketing world. We’re all familiar with the roller coaster that is a Google update, but this one’s different. It’s like Google took a coffee break with content creators and […]

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is not just another fancy acronym in the ever-expanding dictionary of digital marketing terms. It represents a significant shift in how we think about online visibility and brand presence.  As the digital landscape continues to evolve, traditional SEO tactics, while still important, are no longer […]

Introduction Living in the digital era, social media is a prominent a part of our daily life. To grow your business in the ever-changing market, social media marketing is the essential tool to effectively navigate your brand in the vast competitive market. The hype surrounding its popularity is indeed justified. Whether it’s communicating, connecting with […]

Place yourself in the shoes of an employee for a minute. You have two job offers on the table–similar roles, perks, and salary. What would make you choose one company over the other? It often boils down to something more intangible: the company’s brand.  This is where employer branding comes into play, an element that […]

If you are a business owner or a manager who wants to bring all the employees back to the office after a remote working stint, you need to know about this new trend that’s taking over: Coffee Badging.  Employees have long enjoyed the benefits of working from the comfort of their homes or whilst they […]

With remote working opportunities taking over the business space, there are very few who want to be in the office. Unfortunately, this isn’t what the employers want. Consequently, there’s a new buzzword in the business world—office peacocking.  What Is Office Peacocking? Think of office peacocking as a showy display of personal style by the employers. […]

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, drawing visibility and obtaining ample networking opportunities.   One such recent event by AFAQS held on 4th July,2024, was attended by a few members of our team. […]

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.   That being said, advertisers are now expected to be more transparent when […]