The read before the next decision.

Introduction Living in the digital era, social media is a prominent a part of our daily life. To grow your business in the ever-changing market, social media marketing is the essential tool to effectively navigate your brand in the vast competitive market. The hype surrounding its popularity is indeed justified. Whether it’s communicating, connecting with […]

Place yourself in the shoes of an employee for a minute. You have two job offers on the table–similar roles, perks, and salary. What would make you choose one company over the other? It often boils down to something more intangible: the company’s brand.  This is where employer branding comes into play, an element that […]

If you are a business owner or a manager who wants to bring all the employees back to the office after a remote working stint, you need to know about this new trend that’s taking over: Coffee Badging.  Employees have long enjoyed the benefits of working from the comfort of their homes or whilst they […]

With remote working opportunities taking over the business space, there are very few who want to be in the office. Unfortunately, this isn’t what the employers want. Consequently, there’s a new buzzword in the business world—office peacocking.  What Is Office Peacocking? Think of office peacocking as a showy display of personal style by the employers. […]

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, drawing visibility and obtaining ample networking opportunities.   One such recent event by AFAQS held on 4th July,2024, was attended by a few members of our team. […]

A three-day bash in Jamnagar, Gujarat, a four-day Mediterranean cruise, and a series of traditional events like Graha Shanti Puja and Haldi, the famous Ambani wedding seemed never-ending.  The wedding itself took place at the Jio World Convention Centre, which was themed to mirror the holy city of Varanasi. All of the Bollywood, international celebrities, […]

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.   That being said, advertisers are now expected to be more transparent when […]

What’s life without content? Well, we are all exposed to multiple types of content in some way or the other. A few types of content include social media posts, hoardings, newspapers, new channels/tv, etc, consumed daily.  However, If I tell you to imagine a newspaper without words, plain social media posts with no graphics no […]

Did you know that ‘WTF is‘ was one of the top podcasts on Spotify? Hosted by Nikhil Kamath, the co-founder of Zerodha, it features 17 episodes so far, each at least 2 hours long. Following its success, the Indian entrepreneur has launched another podcast series titled ‘People by WTF.’  Needless to say, he has garnered […]

Here’s a complete comparison of Adobe analytics vs Google analytics, the two most used analytical tools in digital marketing. In this digital era, if you want to be successful, it is important that you know the performance of your website as well as what your users are doing on it. Google Analytics and Adobe Analytics […]