The read before the next decision.
Should you use social media polling for your brand? 100% votes says YES!
10 out of 9 people use Instagram Polls in their stories regularly! Yes, the math may be wrong, but the fact that people are using stories so often is not an exaggeration! Polls are a big hit amongst today’s social media users. And why it shouldn’t be? Social media polling is one of the most […]
What is Audio branding and how to leverage it for your brand
When we say that brands are occupying our world and marketing is enveloping our day-to-day lives, we are not exaggerating. The case in point is audio branding. When we think of a certain brand, the things that first come to our minds are the logo, taglines, positioning, colours, and so on. However, when you assign […]
7 Smart Ways to Approach Mobile Searches for Better Results
As a SEO company, we witness the dynamic shifts in the trend every day. There’s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today’ world. In a past few years, mobile searches have gone up tremendously. Search CPCs have been increasing for smartphones for the last year. […]
All you should know about the Changes to the Facebook Custom Audience
Facebook has introduced yet another change that will have an impact (a positive one, ofcourse) on the social media marketing activities. A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you’ve created on Facebook, Instagram, and […]
5 Important SEO Metrics Which You Should Be Aware Of
Even before Facebook announced its decision to be a more ‘social’ social media platform, Google already had many parameters in place for making sure that their platform would offer the best to the users by coming up with the most relevant and quality search results. For this, they set many SEO metrics. Even though there’s […]
How PR & SEO goes hand in hand, even in 2018
How does PR help in your SEO? Many companies side line PR in their marketing activities, especially the new ones relying solely on digital media. But PR, though a traditional marketing effort, can have a lot of influence on your search engine rankings. Here’s how – Backlinks Till date, backlinks are still one of the […]
12 Productive Twitter Marketing Tips that Work the Best!
Twitter is a very quick, dynamic platform sparking real-time conversations. The total number of monthly active Twitter users is 330 million and almost 350,000 tweets are sent out every minute. A social media marketing platform catering to every need – product recommendations, breaking news, lightning-fast customer support service – no matter what your marketing goal […]
How the New Facebook Algorithm is Creating Ripples in Digital Marketing
What’s the news? Now that social media platform, especially Facebook has decided to stick to its social media roots, its after-effects have started to show on various brands that depend too much on Facebook and other social media marketing for their website traffic. A bit in detail In the latest news, Little Things – A […]
Machine Learning – 6 Ways How Search Engines Use It.
Machine learning has become a buzzword since 2017 and it continues to be so in this year as well. And why it wouldn’t be? It is the technology that making so many changes in our lives at such fast pace. We have also mentioned about this trend in our previous posts. We were reading that […]
How Blockchain is Going to Affect the Search Marketing
Blockchain is one of the most commonly used term since the second half of 2017, and it’s getting bigger and bigger in this year. Though it is a transactional process, digital marketing agencies and need to understand it to know what role it is going to play in search marketing. In this post, we take […]