The read before the next decision.

Fb Algorithm

Facebook algorithm acknowledges the importance of being social – What do influencers get?

Just last week we had shared this insightful article about how Facebook is going in a downward spiral because of its policies. Facebook has become an advertising and content sharing platform for the brands and media outlets and it’s no more a ‘social networking’ site as it claimed to be. People too, slowly started moving […]

AI and Digital Marketing.

How Artificial Intelligence is Going to Affect the Digital Marketing World – 2018

Since the time the ground for Artificial intelligence was getting ready, digital marketers were still not sure whether it was going to be a game changer in the business, or just another digital marketing trend that will fade away with the bombardment of constantly upgrading technology. They were not sure about the application and execution of the AI […]

Micro-influencers in 2018.

How to use the micro-influencers trend in 2018!

As we mentioned in our Content Marketing Trends round up in the last blog post, micro-influencers are going to be a big deal this year onward. In this post, we are going to dive in the details of micro-influencers marketing and how does it work. Also, Instagram is a major platform for influencer marketing so […]

7 Content Marketing Trends for 2018

After SEO trends for 2018, here are trends that will dominate the Content Marketing sector in this year!       1. Content goes off-screen with IoT Brands don’t just want to interact with us, but want to be a part of our lives, and for this, they want to break the barriers of the device-screens. With […]

Instagram shadowban.

Easy tips you can follow & hope Instagram lifts the shadowban!

We received a lot of queries, comments, and suggestions on our last blog about Instagram shadowban and many users were curious on how to lift the ban and get the Instagram account back on track. In the same blog, we have already given detailed explanation of the concept and the tips to avoid Instagram shadowban […]

Remarketing: Why and How To Do It?

8 SECONDS – That is the attention span of human beings these days. Maybe this single fact is enough to emphasize the need of constantly reminding people about your brand / service. However, here’s one more – According to a research, 96% of the visitors on your website do not visit to buy, and that’s […]

SEO Trends 2018

SEO trends 2018 that you should watch out for

It’s that time of the year, and we are back with our predictions – The SEO trends 2018 that will rule; go ahead, and take a look! 1. Data Structured data will be a major ranking signal Even though Google has not officially announced structured data as a ranking signal, the brands, the marketers, and […]

Adwords low budget. Image by - Alexis Brown

Small budget for Adwords campaign? Here’s how to still make it work!

As a SEO Company, we come across a variety of clients and their variety of queries and doubts regarding the digital marketing scenario. One of the most common aspect is, yes – about the budget. Many businesses who are trying Digital Marketing for the first time have an impression that digital marketing is very expensive […]

Shadowbanning on Instagram.

What is Instagram shadowbanning & how to avoid it?

Social media marketing is welcoming new terms on a frequent basis. Instagram shadowbanning is one of them. Facebook and Twitter has specific rules when it comes to non-complying users, mostly, they block the users and deactivate the account. However, Instagram has taken a smart approach – Shadow ban. When it started, it even puzzled the […]

Social listening. Why it is important.

Why social listening is important and how brands can leverage it?

Social listening is not just a fancy marketing term anymore. It has become a necessity for all the brands to thrive and grow in a competitive market place and most of the digital marketing companies have actively started using this. Till a last few years, listening was limited to the feedback that the customers provided […]