The read before the next decision.

The visitors on your site reach there through various entry points like – Search results, ads, in-app ads, and so on. But creating a single landing page for all these entry points would be a mistake. And with social media taking up major chunk of the visitors’ entry point, it is crucial for the marketers […]

While planning a marketing campaign, a lot of us are confused between whether to go for Search ads or Display ads, many a times, we are not sure what will work out and we try to exploit both the options. However, that does more harm than good. If you’re outsourcing PPC management services, the agency […]

As the video content is getting popular, YouTube is getting even more irreplaceable for brands. YouTube is an important part of social media marketing and yet, it is very different from the other social media channels when it comes to interaction pattern and user behaviour. Before you start using YouTube marketing for your brand, here […]

In our last post, we had talked about the basics of email marketing and its role in digital marketing services. However, to make it work and succeed,  a nicely designed emailer is important. Today, we present some emailer design tips to make your email stand out from the clutter in the inbox and make an […]

More often than not, Google Plus is the last social media marketing platform that is chosen for any campaign. Sure, it has not been as trendy or popular as Facebook or Instagram, but it’s a Google digital platform afterall and Google integrates in all of its products like YouTube, Drive, Google Maps, and so on. […]

  We’ve had a few clients who suggested us to stop email marketing for their brands and devote that budget and time to social media. We disagreed, and presented them these stats which helped them change their minds – Email is 40 times more effective than Facebook or Twitter. Automated email gets 119% more click […]

Since its inception, WhatsApp has never been astray from its motive – Maximum consumer benefit and zero ads on the app. Even after the huge success of the app, this app was never monetised; apart from a nominal subscription amount for year – but never a space for ads. And maybe that’s why, Whatsapp was […]

When was the last time in past 5 months you’ve used Instagram without checking stories?  – Hard to remember, right? Well, Instagram stories have been super-hit and users are making the most of it, and now, Instagram stories ads are taking over! Instagram currently has around 800 Million users, out of which, the last 100 […]

Topical Content – every other person in digital media is obsessed over this word. Leveraging an actor’s wardrobe malfunction or a politician’s new announcement had never been this important for digital marketing channels of the brands. Social media trends are crucial than ever for brands and their content marketing activities. As the brands and social […]

The other day on LinkedIn, we came across a post where the author was surprised at the way how his 3 year old nephew searched for the songs YouTube, in spite of being unable to read or type properly. He observed and he came across an interesting fact – his nephew used voice search to […]