The read before the next decision.
SEO trends 2018 that you should watch out for
It’s that time of the year, and we are back with our predictions – The SEO trends 2018 that will rule; go ahead, and take a look! 1. Data Structured data will be a major ranking signal Even though Google has not officially announced structured data as a ranking signal, the brands, the marketers, and […]
Small budget for Adwords campaign? Here’s how to still make it work!
As a SEO Company, we come across a variety of clients and their variety of queries and doubts regarding the digital marketing scenario. One of the most common aspect is, yes – about the budget. Many businesses who are trying Digital Marketing for the first time have an impression that digital marketing is very expensive […]
What is Instagram shadowbanning & how to avoid it?
Social media marketing is welcoming new terms on a frequent basis. Instagram shadowbanning is one of them. Facebook and Twitter has specific rules when it comes to non-complying users, mostly, they block the users and deactivate the account. However, Instagram has taken a smart approach – Shadow ban. When it started, it even puzzled the […]
Why social listening is important and how brands can leverage it?
Social listening is not just a fancy marketing term anymore. It has become a necessity for all the brands to thrive and grow in a competitive market place and most of the digital marketing companies have actively started using this. Till a last few years, listening was limited to the feedback that the customers provided […]
6 tips to create a rewarding social media landing page
The visitors on your site reach there through various entry points like – Search results, ads, in-app ads, and so on. But creating a single landing page for all these entry points would be a mistake. And with social media taking up major chunk of the visitors’ entry point, it is crucial for the marketers […]
Beginners Guide to choose between Search ads & Display ads
While planning a marketing campaign, a lot of us are confused between whether to go for Search ads or Display ads, many a times, we are not sure what will work out and we try to exploit both the options. However, that does more harm than good. If you’re outsourcing PPC management services, the agency […]
YouTube Marketing Basics : These tips will help you get started!
As the video content is getting popular, YouTube is getting even more irreplaceable for brands. YouTube is an important part of social media marketing and yet, it is very different from the other social media channels when it comes to interaction pattern and user behaviour. Before you start using YouTube marketing for your brand, here […]
Emailer Design – A 9 Point Checklist to get started!
In our last post, we had talked about the basics of email marketing and its role in digital marketing services. However, to make it work and succeed, a nicely designed emailer is important. Today, we present some emailer design tips to make your email stand out from the clutter in the inbox and make an […]
How excluding Google Plus is harming your marketing plans
More often than not, Google Plus is the last social media marketing platform that is chosen for any campaign. Sure, it has not been as trendy or popular as Facebook or Instagram, but it’s a Google digital platform afterall and Google integrates in all of its products like YouTube, Drive, Google Maps, and so on. […]
Never harnessed the power of email marketing? Here are 7 steps to start with
We’ve had a few clients who suggested us to stop email marketing for their brands and devote that budget and time to social media. We disagreed, and presented them these stats which helped them change their minds – Email is 40 times more effective than Facebook or Twitter. Automated email gets 119% more click […]