The read before the next decision.

In the digital age, customer relationship for businesses is not just about sending emailers and once in a while calls or meetings; it’s much more than that. It involves present as well as potential clients. You need to be constantly updated about your field and know what’s been discussed about it. Because of the social […]

Last night, Prime Minister Modi announced the demonetization of Rs. 500 & Rs. 1000 notes starting from 9/11 with the aim of curbing black money. In less than a couple of minutes social media was flooded with news links, jokes, memes, and criticism. While some became economists, others turned stand-up comics with their witty one-liner […]

You know the best quote that fits digital media? ‘Change is the only constant’! Until a few days back when we used to have meetings with the clients, their first concern used to be – will this increase our sale? And we had to repeat over and over again that primary objective of social media […]

Diwali is here again. However, the festival of light has got a lot of materialistic bend in the last few years! All the other things have taken over and our humble earthen Diya has taken a backstage. So instead of just giving wishes, why not combine them with some fun? Come, let’s celebrate Diwali in […]

No matter how hard we argue, but for many of the westerners, India is still a land of the Ganges, Taj Mahal, and mystic men. They have always seen India as a land of spirituality. Many of them visit India to quench their spiritual thirst and find their inner self. But little they know that […]

No matter how awesome you are, you need to constantly upgrade yourself to be ahead of the crowd and cut the clutter. It applies to brands as well. Latest Instagram stories feature reinforces the same. So even though it was doing perfectly fine without it, Instagram added the stories feature where the users can share the […]

If you are a Game of Thrones fan and imagine your go-to brand designs a special offer for you that uses the GoT theme? Makes you feel special, doesn’t it? In-depth insights about your likings and behavioural pattern help the brand in deciding a special communication strategy for you. That is what exactly the big data does.  […]

A great content needs equally great social media boost for it to reach its target audience. Creating content on WordPress site is easy. Here, we list down some WordPress plugins to enhance your social media efforts. 1. SOCIAL WARFARE Social Warfare, along with its many other plugins, offers social media plugins customizable according to your needs. […]

India has around 35 Mn LinkedIn users. So when it comes to using social media platforms for an official use, LinkedIn is equally important (if not more) for businesses. Apart from being a best digital tool for B2B marketing, it is a great platform to meet your potential customers, competitors, and best talent in the […]

As many brands are inclining more towards digital media, the importance of visuals is on rise. Apart from the fact that visual elements are more appealing; the easy availability of digital tools has paved the way for better, visual-heavy content and media. One of those is Pinterest – a go to place when it comes […]