The read before the next decision.

Has it ever happened with your brand that you charted a witty campaign idea, made great creatives, yet it failed to create the buzz you think it deserved? Most of the times, brands focus on extremely creative / out of the box ideas for the campaign but forget what their social media audience really wants. […]

One of the main concerns brands have towards social media (atleast in India) is – will it boost my sale? We have been asked similar questions in some client meetings. It’s proved time and again that selling is not the main use of social media, though sales can be subtly and smartly achieved using social media platforms. However, […]

Influencer marketing though in nascent stage, is slowly creating a buzz in India. It’s a great idea to make people create buzz for your brand who already have credibility to their name. It is a no-brainer that majority of the people trust personal recommendations over any form of advertising. In the digital age, social media influencer […]

How many times do you open a link when it is sent in a mailer? Rarely, right? So why do you think your customers will open your Instagram link that you share in Tweet? Unless your brand is as big as Apple or Reddit, or you something very interesting to share as GoT, nobody is […]

While every other brand struggles hard to get at the top of SERPs and implement all the SEO practices, they often forget that the social media has an equally important role in improving the SEO ranking and improving the overall digital marketing experience. So here are some points that accentuate the importance of Social media to […]

So, while taking crazy to yet another level, Budweiser replaced their brand name with ‘America’ keeping in mind the Rio Olympics and presidential elections. Renaming the beer brand as America – absurd yet wacky branding gimmick! In this digital age, you simply cannot create a buzz on social media without  being REALLY out of the box, […]

So the brand name is decided, you make a fancy website, marketing material, and then, you create your profiles on social media platforms, thinking it will be helpful to drive more sales / generate more revenue. And BAM! That’s where you take the first wrong step – thinking social media is the best platform to […]

Digital media has now reached to such a point that standing out of the crowd is not enough; you have to stand above the crowd. No matter how much you try to make your marketing and communication ideas unique, there are some or the other brands/ people that will have the same, at the same time! […]

While launching Coke in Cuba, they showed a lithograph of Bull-fighting. It backfired and affected the brand because bullfighting is illegal in Cuba. This highlights the importance of understanding the culture of the geographical area the brand is dealing with. While Coke was creating a mainstream ad campaign; it also applies while handling the social […]

There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of second! When was the last time you clicked on a banner ad? Or when was the last time you didn’t […]