The read before the next decision.

Just last week we had shared this insightful article about how Facebook is going in a downward spiral because of its policies. Facebook has become an advertising and content sharing platform for the brands and media outlets and it’s no more a ‘social networking’ site as it claimed to be. People too, slowly started moving […]

As we mentioned in our Content Marketing Trends round up in the last blog post, micro-influencers are going to be a big deal this year onward. In this post, we are going to dive in the details of micro-influencers marketing and how does it work. Also, Instagram is a major platform for influencer marketing so […]

We received a lot of queries, comments, and suggestions on our last blog about Instagram shadowban and many users were curious on how to lift the ban and get the Instagram account back on track. In the same blog, we have already given detailed explanation of the concept and the tips to avoid Instagram shadowban […]

Social media marketing is welcoming new terms on a frequent basis. Instagram shadowbanning is one of them. Facebook and Twitter has specific rules when it comes to non-complying users, mostly, they block the users and deactivate the account. However, Instagram has taken a smart approach – Shadow ban. When it started, it even puzzled the […]

Social listening is not just a fancy marketing term anymore. It has become a necessity for all the brands to thrive and grow in a competitive market place and most of the digital marketing companies have actively started using this. Till a last few years, listening was limited to the feedback that the customers provided […]

The visitors on your site reach there through various entry points like – Search results, ads, in-app ads, and so on. But creating a single landing page for all these entry points would be a mistake. And with social media taking up major chunk of the visitors’ entry point, it is crucial for the marketers […]

As the video content is getting popular, YouTube is getting even more irreplaceable for brands. YouTube is an important part of social media marketing and yet, it is very different from the other social media channels when it comes to interaction pattern and user behaviour. Before you start using YouTube marketing for your brand, here […]

More often than not, Google Plus is the last social media marketing platform that is chosen for any campaign. Sure, it has not been as trendy or popular as Facebook or Instagram, but it’s a Google digital platform afterall and Google integrates in all of its products like YouTube, Drive, Google Maps, and so on. […]

Since its inception, WhatsApp has never been astray from its motive – Maximum consumer benefit and zero ads on the app. Even after the huge success of the app, this app was never monetised; apart from a nominal subscription amount for year – but never a space for ads. And maybe that’s why, Whatsapp was […]

When was the last time in past 5 months you’ve used Instagram without checking stories?  – Hard to remember, right? Well, Instagram stories have been super-hit and users are making the most of it, and now, Instagram stories ads are taking over! Instagram currently has around 800 Million users, out of which, the last 100 […]