The read before the next decision.

Branding is an essential factor for your business. It gives your business a name, an image and reputation to make it look different from other brands in the market. With precise measures, it can take your business to the sky but failing to do so can get your business and its image both in trouble. […]

When we say that brands are occupying our world and marketing is enveloping our day-to-day lives, we are not exaggerating. The case in point is audio branding. When we think of a certain brand, the things that first come to our minds are the logo, taglines, positioning, colours, and so on. However, when you assign […]

There is a very thin line between Celebrity Endorsement and Influential Marketing in corporate branding today.  Albeit the difference between the two is massive, the line seems to be blurring with time. Not everyone understand what this means exactly. In today’s world, where everything seems to overlap, it’s easy to mistake one method for another. […]

Amazon India has created its niche space in Indian e-commerce sector in spite of the competition from other players. Now Amazon Prime members have one more reason to rejoice. Amazon is all set to change the game with Amazon Prime Video – A subscription-based video streaming service. An added feature to its Amazon Prime service. […]

We know that slow loading web page is as irritating as the friend who sees your Whatsapp text and never replies! You are quick enough to quit the page that takes forever to load when you have some important task. As mentioned in our earlier blog, the page loading time of your website does play […]

Indians love celebrations, and when it comes to our welcoming our beloved Bappa, the zeal increase 10 fold! The streets of India turn into a dance floor & Mumbai is an epicentre of the festivities. In this infographic, we are trying to take you behind the scenes of this extravaganza and show you the madness, […]

So, while taking crazy to yet another level, Budweiser replaced their brand name with ‘America’ keeping in mind the Rio Olympics and presidential elections. Renaming the beer brand as America – absurd yet wacky branding gimmick! In this digital age, you simply cannot create a buzz on social media without  being REALLY out of the box, […]

While launching Coke in Cuba, they showed a lithograph of Bull-fighting. It backfired and affected the brand because bullfighting is illegal in Cuba. This highlights the importance of understanding the culture of the geographical area the brand is dealing with. While Coke was creating a mainstream ad campaign; it also applies while handling the social […]

In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fingertips, it is possible for everyone to be a publication themselves. Need to express oneself is stronger than ever. Brands have exactly picked […]

If you thought that “world is getting closer” only meant communication getting fast and easy, you are wrong! You must have noticed how almost all your transactions are now done from phone. Be it paying your bills or booking a taxi, your phone has it all. Then why should shopping be left behind? According to […]