The read before the next decision.
The key factors to remember while handling social media for the overseas client
While launching Coke in Cuba, they showed a lithograph of Bull-fighting. It backfired and affected the brand because bullfighting is illegal in Cuba. This highlights the importance of understanding the culture of the geographical area the brand is dealing with. While Coke was creating a mainstream ad campaign; it also applies while handling the social […]
Reactvertising – Advertising and quick reactions!
In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fingertips, it is possible for everyone to be a publication themselves. Need to express oneself is stronger than ever. Brands have exactly picked […]
From your desk to your pocket- Brands shift from websites to apps!
If you thought that “world is getting closer” only meant communication getting fast and easy, you are wrong! You must have noticed how almost all your transactions are now done from phone. Be it paying your bills or booking a taxi, your phone has it all. Then why should shopping be left behind? According to […]
Importance of Visuals in Social Media Marketing
Imagine you get a friend request from a user with no profile picture, what would be your reaction? Wouldn’t you inspect for a while before adding that person to your list? That’s exactly the importance of images in virtual world. No matter how clichéd “A picture is equal to thousand words” may sound, it still […]