The read before the next decision.
8 Things to avoid while using Pinterest for business
As many brands are inclining more towards digital media, the importance of visuals is on rise. Apart from the fact that visual elements are more appealing; the easy availability of digital tools has paved the way for better, visual-heavy content and media. One of those is Pinterest – a go to place when it comes […]
Think Beyond English. Use of local languages on social media
Just because social media looks glamorous, it doesn’t mean that it’s only about the metro cities. Majority of the social media users are from the tier 2 & tier 3 cities and they prefer to use the social media in their native languages. It is estimated that the next 100 Mn people using e-commerce will be from […]
Why short films are getting popularity over TVCs
We all must have seen the highly-acclaimed short film for Anouk – an apparel brand featuring a Lesbian couple. It got around 1.7 Mn hits on YouTube. It went viral because of its bold approach, lovely storyline, and natural acting. It was welcomed by all and content aggregating websites couldn’t stop raving about it. Shaking […]
9 SEO Practices You Must Stop Now!
Because digital marketing efforts are above everything else now, competition to rank your website higher in SERPs is cut throat. The brands use many ideas for SEO yet, it happens that ranking is not up to the desired goal. Thus, brands knowingly or unknowingly resort to a few practices which supposedly give quick results. However, little […]
SEM – Quick tips to make sure you’re doing it right!
A lot of brands are ready to spend a bomb when it comes to advertising. However, spending a huge amount is not all when it comes to SEM campaign. There is much more to that. Below listed are the few points that should be taken into consideration for a campaign that works for your brand! […]
Know your social media audience to create relevant content
Has it ever happened with your brand that you charted a witty campaign idea, made great creatives, yet it failed to create the buzz you think it deserved? Most of the times, brands focus on extremely creative / out of the box ideas for the campaign but forget what their social media audience really wants. […]
Facebook Shop Section – A much awaited feature is finally here!
One of the main concerns brands have towards social media (atleast in India) is – will it boost my sale? We have been asked similar questions in some client meetings. It’s proved time and again that selling is not the main use of social media, though sales can be subtly and smartly achieved using social media platforms. However, […]
Things to look out for in a perfect social media influencer
Influencer marketing though in nascent stage, is slowly creating a buzz in India. It’s a great idea to make people create buzz for your brand who already have credibility to their name. It is a no-brainer that majority of the people trust personal recommendations over any form of advertising. In the digital age, social media influencer […]
Twitter Cards. When & How you should use them.
How many times do you open a link when it is sent in a mailer? Rarely, right? So why do you think your customers will open your Instagram link that you share in Tweet? Unless your brand is as big as Apple or Reddit, or you something very interesting to share as GoT, nobody is […]
8 Things not to miss while creating a landing page for your SEM Campaign
We recently had a meeting with a client who wanted an ad campaign for a special offer celebrating their store’s anniversary. So when we talked to them about creating a new landing page for the offer, they were totally clueless about it. However, this is not the only case. While all the brands are well-aware about […]