The read before the next decision.
Homecoming of the Elephant God
Indians love celebrations, and when it comes to our welcoming our beloved Bappa, the zeal increase 10 fold! The streets of India turn into a dance floor & Mumbai is an epicentre of the festivities. In this infographic, we are trying to take you behind the scenes of this extravaganza and show you the madness, […]
LinkedIn Business Page – Tips to make it more awesome
India has around 35 Mn LinkedIn users. So when it comes to using social media platforms for an official use, LinkedIn is equally important (if not more) for businesses. Apart from being a best digital tool for B2B marketing, it is a great platform to meet your potential customers, competitors, and best talent in the […]
E-mailer getting a poor click-through rate? Try this in your next
Among so many measures that brands take to improve their relationship with the customers, an e-mailer is probably most close and personal. There are so many things that brand has to share with their customers/ users / clients. Though there are continuous updates on the website, official blogs, and all the social media platforms. However, all the techniques […]
A Quick checklist for a great On-page SEO
In today’s virtual world when there’s literally a deluge of so many websites and pages to go to; one of the important things that make your brand / website sail is a good SEO! Healthy SEO practices keep your website to be on the top of SERPs. Search Engine Optimisation is broadly divided into 2 […]
8 Things to avoid while using Pinterest for business
As many brands are inclining more towards digital media, the importance of visuals is on rise. Apart from the fact that visual elements are more appealing; the easy availability of digital tools has paved the way for better, visual-heavy content and media. One of those is Pinterest – a go to place when it comes […]
Think Beyond English. Use of local languages on social media
Just because social media looks glamorous, it doesn’t mean that it’s only about the metro cities. Majority of the social media users are from the tier 2 & tier 3 cities and they prefer to use the social media in their native languages. It is estimated that the next 100 Mn people using e-commerce will be from […]
Why short films are getting popularity over TVCs
We all must have seen the highly-acclaimed short film for Anouk – an apparel brand featuring a Lesbian couple. It got around 1.7 Mn hits on YouTube. It went viral because of its bold approach, lovely storyline, and natural acting. It was welcomed by all and content aggregating websites couldn’t stop raving about it. Shaking […]
9 SEO Practices You Must Stop Now!
Because digital marketing efforts are above everything else now, competition to rank your website higher in SERPs is cut throat. The brands use many ideas for SEO yet, it happens that ranking is not up to the desired goal. Thus, brands knowingly or unknowingly resort to a few practices which supposedly give quick results. However, little […]
SEM – Quick tips to make sure you’re doing it right!
A lot of brands are ready to spend a bomb when it comes to advertising. However, spending a huge amount is not all when it comes to SEM campaign. There is much more to that. Below listed are the few points that should be taken into consideration for a campaign that works for your brand! […]
Know your social media audience to create relevant content
Has it ever happened with your brand that you charted a witty campaign idea, made great creatives, yet it failed to create the buzz you think it deserved? Most of the times, brands focus on extremely creative / out of the box ideas for the campaign but forget what their social media audience really wants. […]