The read before the next decision.

While every other brand struggles hard to get at the top of SERPs and implement all the SEO practices, they often forget that the social media has an equally important role in improving the SEO ranking and improving the overall digital marketing experience. So here are some points that accentuate the importance of Social media to […]

So, while taking crazy to yet another level, Budweiser replaced their brand name with ‘America’ keeping in mind the Rio Olympics and presidential elections. Renaming the beer brand as America – absurd yet wacky branding gimmick! In this digital age, you simply cannot create a buzz on social media without  being REALLY out of the box, […]

So the brand name is decided, you make a fancy website, marketing material, and then, you create your profiles on social media platforms, thinking it will be helpful to drive more sales / generate more revenue. And BAM! That’s where you take the first wrong step – thinking social media is the best platform to […]

Digital media has now reached to such a point that standing out of the crowd is not enough; you have to stand above the crowd. No matter how much you try to make your marketing and communication ideas unique, there are some or the other brands/ people that will have the same, at the same time! […]

While launching Coke in Cuba, they showed a lithograph of Bull-fighting. It backfired and affected the brand because bullfighting is illegal in Cuba. This highlights the importance of understanding the culture of the geographical area the brand is dealing with. While Coke was creating a mainstream ad campaign; it also applies while handling the social […]

With our PM’s call to #MakeInIndia & StartupIndia, a huge arena of opportunity has opened up for all of us. It also gives us a great and convenient platform to explore our passion as well as use the talent to venture into the field we always wanted. However, the process and efforts involved in introducing […]

There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of second! When was the last time you clicked on a banner ad? Or when was the last time you didn’t […]

In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fingertips, it is possible for everyone to be a publication themselves. Need to express oneself is stronger than ever. Brands have exactly picked […]

With Digital India shaping up, Indian brands- no matter how big or small; are connecting to their customers on a digital level. They are active on almost all the social media platforms making sure the brand presence is everywhere. However, when compared to the west, very few Indian brands are actively using Snapchat- a social […]

If you thought that “world is getting closer” only meant communication getting fast and easy, you are wrong! You must have noticed how almost all your transactions are now done from phone. Be it paying your bills or booking a taxi, your phone has it all. Then why should shopping be left behind? According to […]