The read before the next decision.

Because digital marketing efforts are above everything else now, competition to rank your website higher in SERPs is cut throat. The brands use many ideas for SEO yet, it happens that ranking is not up to the desired goal. Thus, brands knowingly or unknowingly resort to a few practices which supposedly give quick results. However, little […]

A lot of brands are ready to spend a bomb when it comes to advertising. However, spending a huge amount is not all when it comes to SEM campaign. There is much more to that. Below listed are the few points that should be taken into consideration for a campaign that works for your brand! […]

Has it ever happened with your brand that you charted a witty campaign idea, made great creatives, yet it failed to create the buzz you think it deserved? Most of the times, brands focus on extremely creative / out of the box ideas for the campaign but forget what their social media audience really wants. […]

One of the main concerns brands have towards social media (atleast in India) is – will it boost my sale? We have been asked similar questions in some client meetings. It’s proved time and again that selling is not the main use of social media, though sales can be subtly and smartly achieved using social media platforms. However, […]

Influencer marketing though in nascent stage, is slowly creating a buzz in India. It’s a great idea to make people create buzz for your brand who already have credibility to their name. It is a no-brainer that majority of the people trust personal recommendations over any form of advertising. In the digital age, social media influencer […]

How many times do you open a link when it is sent in a mailer? Rarely, right? So why do you think your customers will open your Instagram link that you share in Tweet? Unless your brand is as big as Apple or Reddit, or you something very interesting to share as GoT, nobody is […]

We recently had a meeting with a client who wanted an ad campaign for a special offer celebrating their store’s anniversary. So when we talked to them about creating a new landing page for the offer, they were totally clueless about it. However, this is not the only case. While all the brands are well-aware about […]

While every other brand struggles hard to get at the top of SERPs and implement all the SEO practices, they often forget that the social media has an equally important role in improving the SEO ranking and improving the overall digital marketing experience. So here are some points that accentuate the importance of Social media to […]

So, while taking crazy to yet another level, Budweiser replaced their brand name with ‘America’ keeping in mind the Rio Olympics and presidential elections. Renaming the beer brand as America – absurd yet wacky branding gimmick! In this digital age, you simply cannot create a buzz on social media without  being REALLY out of the box, […]

So the brand name is decided, you make a fancy website, marketing material, and then, you create your profiles on social media platforms, thinking it will be helpful to drive more sales / generate more revenue. And BAM! That’s where you take the first wrong step – thinking social media is the best platform to […]