The read before the next decision.

There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of second! When was the last time you clicked on a banner ad? Or when was the last time you didn’t […]

In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fingertips, it is possible for everyone to be a publication themselves. Need to express oneself is stronger than ever. Brands have exactly picked […]

With Digital India shaping up, Indian brands- no matter how big or small; are connecting to their customers on a digital level. They are active on almost all the social media platforms making sure the brand presence is everywhere. However, when compared to the west, very few Indian brands are actively using Snapchat- a social […]

If you thought that “world is getting closer” only meant communication getting fast and easy, you are wrong! You must have noticed how almost all your transactions are now done from phone. Be it paying your bills or booking a taxi, your phone has it all. Then why should shopping be left behind? According to […]

Imagine you get a friend request from a user with no profile picture, what would be your reaction? Wouldn’t you inspect for a while before adding that person to your list? That’s exactly the importance of images in virtual world. No matter how clichéd “A picture is equal to thousand words” may sound, it still […]

How often do you see posts on social media platforms without hashtags? Almost never, right? Nowadays # is not just a key on your keypad; but a key to discover an ocean of things you like and/or be informed about. Be it any social media site, they are the key to enhance the reach of […]