The read before the next decision.

Marketing is always characterized by conflicting ideas and best practices especially with regards to affluent customers. It is great to focus on value while building a distinctive brand. Your must appeal to a wide base, but you shouldn’t make the product too widely available. Today digital media companies are all up for competition. Everyone wants to make […]

Content is always important. Any type of content you post must extremely superior in quality. Along with being interesting and crisp, it also has to be exclusive. No one’s interested in reading content that already exists on various other platforms. Content either has to be new, or old content has to have a different side […]

Westernization has done wonders in our culture, ever since the beginning of time. Right from the changes done to the infrastructure of our country to the amendment in various laws, it has been interminable. However, a very famous feature of westernization that has influenced our country massively is that of online dating. It has become […]

There is a very thin line between Celebrity Endorsement and Influential Marketing in corporate branding today.  Albeit the difference between the two is massive, the line seems to be blurring with time. Not everyone understand what this means exactly. In today’s world, where everything seems to overlap, it’s easy to mistake one method for another. […]

Here are 10 onpage SEO techniques that do not require technical expertise. You can implement these by yourself for your website. 1. Tags: title, meta description Title tags & meta descriptions are part of html code in the header of a web page. They play an important role in helping search engines understand what the […]

On 23 June, parents of young Vinupriya, a third year BSc student from Tamil Nadu, walk into the office of the Superintendent of Salem district. They want to take action against a rider, involving a social media crime. Vinupriya’s father was anguished. Morphed images of his 21-year-old daughter, in a skimpily clad outfit, have been […]

The first thing that comes to your mind when you talk about search engines is Google. It is undoubtedly a person’s favourite search engine that has the ability to solve almost any and every query. Google has been in the game since times eternal. Any person using an electronic device for the first time, or […]

Social media has proved to be a gain in so many ways today. Almost everything and anything requires social media to come to its aid. Be it a promotional event or a broadcast. We are the generation that is factually tied up to the digital world. The tube decides the future of our business. Talking […]

Indians are festival-lovers and no occasion is too small to be celebrated without grandeur. We Indians not just celebrate the cultural and religious festivals with a pomp, but also days that are an import of the far away land! One of those is Valentine’s Day. In this infographic we have put together some interesting numbers behind the […]

In the digital age, customer relationship for businesses is not just about sending emailers and once in a while calls or meetings; it’s much more than that. It involves present as well as potential clients. You need to be constantly updated about your field and know what’s been discussed about it. Because of the social […]