The read before the next decision.

There is a very thin line between Celebrity Endorsement and Influential Marketing in corporate branding today.  Albeit the difference between the two is massive, the line seems to be blurring with time. Not everyone understand what this means exactly. In today’s world, where everything seems to overlap, it’s easy to mistake one method for another. […]

Here are 10 onpage SEO techniques that do not require technical expertise. You can implement these by yourself for your website. 1. Tags: title, meta description Title tags & meta descriptions are part of html code in the header of a web page. They play an important role in helping search engines understand what the […]

On 23 June, parents of young Vinupriya, a third year BSc student from Tamil Nadu, walk into the office of the Superintendent of Salem district. They want to take action against a rider, involving a social media crime. Vinupriya’s father was anguished. Morphed images of his 21-year-old daughter, in a skimpily clad outfit, have been […]

The first thing that comes to your mind when you talk about search engines is Google. It is undoubtedly a person’s favourite search engine that has the ability to solve almost any and every query. Google has been in the game since times eternal. Any person using an electronic device for the first time, or […]

Social media has proved to be a gain in so many ways today. Almost everything and anything requires social media to come to its aid. Be it a promotional event or a broadcast. We are the generation that is factually tied up to the digital world. The tube decides the future of our business. Talking […]

Indians are festival-lovers and no occasion is too small to be celebrated without grandeur. We Indians not just celebrate the cultural and religious festivals with a pomp, but also days that are an import of the far away land! One of those is Valentine’s Day. In this infographic we have put together some interesting numbers behind the […]

In the digital age, customer relationship for businesses is not just about sending emailers and once in a while calls or meetings; it’s much more than that. It involves present as well as potential clients. You need to be constantly updated about your field and know what’s been discussed about it. Because of the social […]

1. You shall make your website Smartphone friendly The big screen will still be in the picture. However, what will make the difference is mobile. More than 80% internet users own a smartphone. And with maximum online search queries through mobile, you’ll have to make sure that your website is super compatible with all the […]

Last night, Prime Minister Modi announced the demonetization of Rs. 500 & Rs. 1000 notes starting from 9/11 with the aim of curbing black money. In less than a couple of minutes social media was flooded with news links, jokes, memes, and criticism. While some became economists, others turned stand-up comics with their witty one-liner […]

You know the best quote that fits digital media? ‘Change is the only constant’! Until a few days back when we used to have meetings with the clients, their first concern used to be – will this increase our sale? And we had to repeat over and over again that primary objective of social media […]