Direct-to-consumer websites are companies that provide products and services that are available for purchase without the use of a retailer. This blog is intended to assist you with figuring out the significance of SEO and how to create and execute a better SEO strategy for your eCommerce business.
Importance of SEO for DTC Brands
Many DTC brands rank for generic keywords like “running shoes” or “blue t-shirts”, which are low-value. These companies can have difficulty generating traffic from the generic keywords that rank for them. SEO can help DTC brands rank for their desired keywords and generate higher-value traffic. DTC brands need to be visible in search engine results. The easiest way to improve your ranking in search engine results is to have a well-optimized website. To do this, you need to: Create a website that includes targeted keywords, Use high-quality content, Be active on social media, Create videos and infographics, and Be active on blog posts
Importance of SEO for D2C Website
This is a very important factor in any website’s success. SEO conversion rate is the percentage of people who visit your website, click on a link, and then purchase the product or service. The higher the conversion rate, the more successful your website is.
How You Can Improve SEO for DTC brands
1. Selection of SEO keywords –
There are different types of keywords that are used in SEO. While performing SEO for any website, the selection of keywords is the most important factor. Following are the types of SEO keywords and why they should be used-
- Short tail keyword- A short-tail keyword is a keyword that is not long enough to rank for on its own. They are often the keywords that are part of longer phrases. Short-tail keywords are a valuable asset to any website, as they provide a great opportunity for search engine optimization.
- Long tail keyword- One of the best ways to get your website on the first page of Google is to include a long tail keyword in your product title. The long tail keyword is used in the product description to show that your product is relevant to the keyword.
- Competitor Keywords- To find out what your competitors are doing, find their keyword rankings on search engines like Google, Bing, and Yahoo. You can use tools like Moz Bar, SEMrush, or Google Keyword Planner to find their keyword rankings. Once you know what your competitors are doing, you can use that information to your advantage.
2. Website Structure –
Website structure refers to the organization of content on a website. This is usually a hierarchical tree of web pages, with the home page at the top of the tree. The home page usually has links to all of the other pages on the site. The website’s main page is usually the home page.
A user has many options when they visit a website. The navigation bar is one of the first things they see, and it is a central point for the user to find their way around the site. There are a few considerations when creating a navigation bar. One consideration is the location of the navigation bar. If it is placed in the upper left corner, the user must scroll down to find it.
3. Website URL Structure –
The URL structure of a website is the structure of the website’s web address. The structure of a website’s URL can greatly impact the site’s SEO. The website structure should be in the right taxonomy. Website or URL taxonomy refers to how your pages are structured into content silos.
4. Breadcrumbs –
The phrase “breadcrumb” can be defined as the trail of websites one navigates to reach the desired destination. A set of links on a website that help users retrace their steps to find their way back to the site’s homepage. This simple navigation feature has been around for decades, but many web designers and marketers are looking for ways to improve the experience.
5. Page Speed –
Most websites have been optimized for fast loading times. A few simple steps can be taken to make your website load faster, and these will depend on the type of website you have. For DTC websites optimizing images can be the best way to increase page speed. Uploading images in webp format can be very helpful.
Lazy loading is another best option to increase page speed. Lazy loading is a technique that loads content on a web page only when it is visible to the user. This technique helps improve page load times and reduces bandwidth usage.
6. Sitemap –
A sitemap is a document that shows all the pages on a website. It lists all the pages, including their URLs and links to them. A sitemap can be a good way to see what pages are on a website and where they are. There are 2 types of sitemap- HTML sitemap & XML sitemap. HTML sitemap allows users to navigate from one category page to the product page. The XML sitemap is for search engines. Search engines can use an XML sitemap to better index the site and rank it higher in search results.
7. Similar Products-
On every product page, at the end of the product details, you can give a sidebar showing similar products or products related to the product page already open. This will help the website to decrease the bounce rate and help it perform better as the user will get engaged from one product page to another. When similar products are listed on one product page interlink should be given, which helps the crawlers to crawl new pages and helps in ranking the page in search results.
Bonus SEO Tips for your DTC Brands-
Call Out Offers-
Use sticky badges like Bestseller or On Flash Sale on the home and product pages. Use the banner images to call out offers on the website home page.
Schema is microdata that sends important information to search engines. It is in HTML format. Different types of Schema data can be useful for DTC brands.
- Product Schema allows the search engine to distribute more data about your items.
- Organization Schema allows the search engine to know more data about your organization’s logo, address, social media platforms, website details etc.
- FAQ Schema allows you to add a webpage code that includes a list of questions and answers.
We offer the best possible solution when you need to rank your website for different keywords. Our SEO services can help you to rank for your keywords.