The read before the next decision.

Instagram now has a billion active users a month and generates approximately a million dollars in ad revenue every day. It’s such a big deal that everyone today is on Instagram and are chasing more followers. With such statistics it is natural that Instagram provides a great opportunity for marketing and brand development and is […]

From a simple photo sharing application to a huge platform Instagram has it all. Approximately 1 billion people use Instagram, from which 1 billion people use Instagram actively in a month. So, if you’ve been thinking of using Instagram influencer marketing for your business then this is the right time. Instagram influencer marketing can help […]

Google advanced search operators are unique characters and commands that we can give to Google in the search query. They are the shortcuts for getting the best-refined result. In short, when we say refined results it means commanding google to slender down your results so instead of obtaining unrelated results, your search query returns you […]

Google has now introduced new commands in google search: the before and after commands. These commands help you find data before and after specific date, and also limits your searches while giving you the more accurate data. This command can be a temporary as google is testing on it, whether to continue or not will […]

What are responsive search ads? Responsive search ads are Google’s most pliable, latest update. Responsive search ads are the type of ads that allows you to add more text in your ad. Unlike text ad in this ad type, you can add 15 different headlines and 4 divergent descriptions. Descriptions and headlines together form up […]

Social media marketing campaigns help in engaging and influencing audiences but wait only if you do it in the right way. Most organizations don’t consolidate social media marketing effectively into their advertising endeavors. Here are few common mistakes which are made while marketing on social platforms avoiding them might help you grow also with that […]

Social media is here and is here to stay. Sadly, many companies are struggling and can’t catch up with the constant change in social media and its new features. Digital advertising is a huge platform and there is no shortage of options to promote your product or services. But wait! Selecting an appropriate platform is […]

If you’ve just started your business or are fairly new to the entrepreneurial world, then building your online presence won’t happen overnight. It may require lots of brainstorming and investment of time. but it is very important because it allows people to find you, interact with you, and get to know, like, and trust you. what […]

Google executes Google Plus giving it a kiss of death on 2nd April. The company revealed that a security breach, which was discovered in December affected 500,000 users including their email.id, address, occupation. With this discovery of the new bug, they have decided to a shutdown of all Google Plus APIs. This might occur within […]

Coming up with a digital marketing strategy for a new brand is immensely tricky as there is no particular formula that has been tried and tested especially for your brand before and that has worked for you. You have to figure out everything from scratch. Your marketing goals at the inception are way different from […]