The read before the next decision.

Introduction: Imagine losing your potential leads, due to lack of awareness about using audience segmentation to target the tailored audience for your brand.   In the bustling and constantly growing field like Digital Marketing, several campaigns and ads are run to increase ROI (Return on Investment). Therefore, before running ads, one must understand the need […]

The much-awaited season is here!   Diwali, the festival of lights, warmth and togetherness, brings excitement. With everyone enlightening their homes with attractive lights, new purchases and starting afresh. What better reason to shop than Diwali!   Joining in the true essence of festivities of Diwali, brands go into cutthroat competition, by marketing their brands both […]

A Sneak Peek at Google’s August 2024 Core Update Launched on August 15th, the Google August 2024 Core Update is already making waves in the digital marketing world. We’re all familiar with the roller coaster that is a Google update, but this one’s different. It’s like Google took a coffee break with content creators and […]

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, drawing visibility and obtaining ample networking opportunities.   One such recent event by AFAQS held on 4th July,2024, was attended by a few members of our team. […]

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.   That being said, advertisers are now expected to be more transparent when […]

Did you know that ‘WTF is‘ was one of the top podcasts on Spotify? Hosted by Nikhil Kamath, the co-founder of Zerodha, it features 17 episodes so far, each at least 2 hours long. Following its success, the Indian entrepreneur has launched another podcast series titled ‘People by WTF.’  Needless to say, he has garnered […]

Here’s a complete comparison of Adobe analytics vs Google analytics, the two most used analytical tools in digital marketing. In this digital era, if you want to be successful, it is important that you know the performance of your website as well as what your users are doing on it. Google Analytics and Adobe Analytics […]

Would you be surprised if we tell you that digital display is projected to grow at a 15.5% CAGR? Moreover, search may grow at 12.2%. And you know what? Search accounts for a whopping 40.9% of the digital ad and marketing worldwide. In fact, digital marketing budgets grew by 10% across businesses between 2023 and […]

The competitive landscape of marketing requires you to go beyond creativity and innovation. It demands a strategic framework that guides you towards your desired R.O.I.s. One such framework is the PACE framework. And the end goal of this particular framework is concrete – increase your revenue. Let’s see how it actually works!  What Does ‘P.A.C.E.’ […]

Apple kicked off its Worldwide Developers Conference 2023 on June 5 with its keynote, and the world hasn’t stopped talking about it ever since. The brand is trending everywhere you go from Twitter to Linkedin! And by now, you probably know what’s coming up next. So sit back and relax while we run you through […]