The read before the next decision.

Emailer design

Emailer Design – A 9 Point Checklist to get started!

In our last post, we had talked about the basics of email marketing and its role in digital marketing services. However, to make it work and succeed,  a nicely designed emailer is important. Today, we present some emailer design tips to make your email stand out from the clutter in the inbox and make an […]

Google Plus

How excluding Google Plus is harming your marketing plans

More often than not, Google Plus is the last social media marketing platform that is chosen for any campaign. Sure, it has not been as trendy or popular as Facebook or Instagram, but it’s a Google digital platform afterall and Google integrates in all of its products like YouTube, Drive, Google Maps, and so on. […]

App Store Optimization – Here are 9 easiest tips to begin with

Desktop is slowly losing its place in our day to day lives and smartphones are becoming indispensable to get around. Apps are super hit in digital media marketing thus, it’s no wonder that many brands have their own apps nowadays and people; especially the new customers prefers it over websites. It is because of the […]

Technical barriers sabotaging your content

We cannot undermine the importance of content in this digital age. The magic in the way content works is undeniable. Content writing is what puts your brand on the forefront, by getting the attention of more and more eyeballs. Albeit it is the content that is the heart of everything, there are a few technical […]

Google AdWords Features you just cannot avoid this 2017

2016 saw some amazing AdWords Features by Google.  It did so, even in the beginning of 2017. The perk about this is that now there are some novel ways for paid advertisers to level up their campaigns in this year of 2017. Every new product and update has a benefit of its own that helps […]

Ace your social media marketing game for businesses on Facebook

Facebook is an amazing platform to spread awareness about your business that is still small. The boon of social media is heard by all but understood only by a few. It is a tricky task to know where to start from, when it comes to their presence on the social media site.  In order to […]

How to market for the high-income target groups on Digital media

Marketing is always characterized by conflicting ideas and best practices especially with regards to affluent customers. It is great to focus on value while building a distinctive brand. Your must appeal to a wide base, but you shouldn’t make the product too widely available. Today digital media companies are all up for competition. Everyone wants to make […]

couple representing online dating. Pic credits - The Huffington Post

Are we actually into it, truly madly? Technical insight to the world of internet dating

Westernization has done wonders in our culture, ever since the beginning of time. Right from the changes done to the infrastructure of our country to the amendment in various laws, it has been interminable. However, a very famous feature of westernization that has influenced our country massively is that of online dating. It has become […]

Promoted Pins by Google Maps – Enriching the Local Search Experience

If you’re visiting a new place, Google Maps is your major reliable source when it comes to directions and locations. You must have already seen the red pins that mark the nearby landmarks, shops, clinics and other important places. And to make the experience more easy and useful, Google Maps has now introduced promoted pins […]

Tips of better click-through rate on your e-mailer. Image credits - blog.marketo.com

E-mailer getting a poor click-through rate? Try this in your next

Among so many measures that brands take to improve their relationship with the customers, an e-mailer is probably most close and personal. There are so many things that brand has to share with their customers/ users / clients. Though there are continuous updates on the website, official blogs, and all the social media platforms. However, all the techniques […]