The read before the next decision.

So the brand name is decided, you make a fancy website, marketing material, and then, you create your profiles on social media platforms, thinking it will be helpful to drive more sales / generate more revenue. And BAM! That’s where you take the first wrong step – thinking social media is the best platform to […]

Digital media has now reached to such a point that standing out of the crowd is not enough; you have to stand above the crowd. No matter how much you try to make your marketing and communication ideas unique, there are some or the other brands/ people that will have the same, at the same time! […]

There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of second! When was the last time you clicked on a banner ad? Or when was the last time you didn’t […]

In this digital age, Newton’s law has got a new add-on; it says- for each and every action, there is equally powerful social media reaction. True indeed, with social media channels literally on fingertips, it is possible for everyone to be a publication themselves. Need to express oneself is stronger than ever. Brands have exactly picked […]

Imagine you get a friend request from a user with no profile picture, what would be your reaction? Wouldn’t you inspect for a while before adding that person to your list? That’s exactly the importance of images in virtual world. No matter how clichéd “A picture is equal to thousand words” may sound, it still […]

How often do you see posts on social media platforms without hashtags? Almost never, right? Nowadays # is not just a key on your keypad; but a key to discover an ocean of things you like and/or be informed about. Be it any social media site, they are the key to enhance the reach of […]