The read before the next decision.
Lockdown Again! Is your Brand Digitally Agile this Time?
It feels like déjà vu all over again, doesn’t it? With the pandemic on the rise, the lockdown has again rendered many businesses dysfunctional. This time it comes with a warning, unlike March last year. In 2021, companies can be better prepared for the lockdown with digital foresight. So, let’s see how you can develop […]
The Ultimate Guide to Effective Online Reputation Management
What is Online Reputation Management (ORM)? Is your brand’s online presence working for or against your business? Before customers pick up the phone to call you or land on your website— what do they find when they look for your business online? Will they like what they see? Online reputation management (ORM) is all this […]
What is Passion Economy And Who Runs It?
‘Passion Economy’ is a term that has been doing the rounds in the digital universe. In simpler words, the passion economy is an eco-system where niche communities are challenging traditional social media conglomerates. Instead of the generic and non-specific content on various social media platforms, niche communities channel their efforts to create content that resonates […]
How Influencers level up the digital marketing game for Engineering domains
Importance of influencers in Digital Marketing This phenomenon of Influencer Marketing has gained momentum lately. So much so, that the opportunities for B2B influencer marketing even for engineering domains too have widened. However, for this to work to its best capacity, you must know where to look. Influencer marketing has become a growing trend in […]