The read before the next decision.

April Fool’s Day Brand Ideas Gone Wrong 

While fooling each other and being pranked remains constant on every 1st of April worldwide. This day is widely celebrated worldwide as “April fool’s day”.  People take this opportunity to have fun and prank each other, making it an attempt to laugh over keeping all the mundane day-to-day activities aside. Right from people cracking jokes […]

Can You Use Memes in Advertising? Perks of Meme Marketing 

“A random meme read online would be a reason for you to smile without taking any effort”.   The tech-savvy generation is well-informed and massively connects with memes worldwide. For instance, if you are bored and want to refresh yourself, a random scroll through memes can make you giggle and all smiley. Yes, that is the […]

A Challenge to Test Dall.E 2: Even We Were Shocked by the Results  

Being a creatively evolving digital marketing agency, Impulse Digital makes sure to adapt to new trends & technological upgrades in the field of Digital marketing to upskill itself.    We introduced the team to Dall.E 2 through an exciting office activity.   The goal of this activity was to have fun & boost everyone’s imagination […]

A Complete Guide to Participate in Amazon’s Grand Product Sales Year Round 

Introduction: Amazon experiences ten times more traffic than usual when it announces its grand product sales. These sales are held for a week or two on some special occasions of the year like New Year, Diwali, and so on. As a buyer, we have always been happy customers of Amazon’s discount sales, but here’s how […]

How to create a Brand Awareness campaign on Facebook?

Ad campaigns are created on social platforms in order to achieve marketing goals for the business. One such type is the Facebook Ad Campaign, which is easily trackable & cost-effective for all the small businesses. It helps them grow their online presence and stand out from the competition. Brand awareness campaign comes into the picture […]

Negative branding

Negative Branding? 11 Tips on How You Can Fix It.

As a business you will try your best to provide quality products and services to your customers. However, no business is perfect and some glitches might occur along the way that might give your customers an unpleasant experience and affect corporate branding. Be it the product itself or the delivery, packaging, after sale services, return […]

Branding. Image creds - Unsplash

8 Branding Errors That You Must Avoid At Any Cost

Branding is an essential factor for your business. It gives your business a name, an image and reputation to make it look different from other brands in the market. With precise measures, it can take your business to the sky but failing to do so can get your business and its image both in trouble. […]

Audio branding is all around us. Image by - ZACHARY STAINES

What is Audio branding and how to leverage it for your brand

When we say that brands are occupying our world and marketing is enveloping our day-to-day lives, we are not exaggerating. The case in point is audio branding. When we think of a certain brand, the things that first come to our minds are the logo, taglines, positioning, colours, and so on. However, when you assign […]

Celebrity endorsement vs influencer marketing

Celebrity Endorsement and Influencer marketing. Where lies the difference?

There is a very thin line between Celebrity Endorsement and Influential Marketing in corporate branding today.  Albeit the difference between the two is massive, the line seems to be blurring with time. Not everyone understand what this means exactly. In today’s world, where everything seems to overlap, it’s easy to mistake one method for another. […]

Amazon Prime Video – India welcomes a new video streaming service

Amazon India has created its niche space in Indian e-commerce sector in spite of the competition from other players. Now Amazon Prime members have one more reason to rejoice. Amazon is all set to change the game with Amazon Prime Video – A subscription-based video streaming service. An added feature to its Amazon Prime service. […]