The read before the next decision.

1. You shall make your website Smartphone friendly The big screen will still be in the picture. However, what will make the difference is mobile. More than 80% internet users own a smartphone. And with maximum online search queries through mobile, you’ll have to make sure that your website is super compatible with all the […]

Google finally launched Penguin 4.0 search algorithm to the Penguin update that was introduced in 2012. Though it has not made any drastic changes; here’s how it will affect your website. How to use Penguin 4.0 for your website’s benefit? Monitor your SERP (Search Engine Result Pages) position regularly Update your disavow file as per […]

If you are a Game of Thrones fan and imagine your go-to brand designs a special offer for you that uses the GoT theme? Makes you feel special, doesn’t it? In-depth insights about your likings and behavioural pattern help the brand in deciding a special communication strategy for you. That is what exactly the big data does.  […]

Suppose you’ve to rush for a party and need a bouquet urgently, you search on your phone and click on a particular site, if the page doesn’t load, you instantly move to another. Having multiple tabs on the browser helps in multitasking but also implies that while a page takes time to load, you can […]

  In today’s virtual world when there’s literally a deluge of so many websites and pages to go to; one of the important things that make your brand / website sail is a good SEO! Healthy SEO practices keep your website to be on the top of SERPs. Search Engine Optimisation is broadly divided into 2 […]

Because digital marketing efforts are above everything else now, competition to rank your website higher in SERPs is cut throat. The brands use many ideas for SEO yet, it happens that ranking is not up to the desired goal. Thus, brands knowingly or unknowingly resort to a few practices which supposedly give quick results. However, little […]

While every other brand struggles hard to get at the top of SERPs and implement all the SEO practices, they often forget that the social media has an equally important role in improving the SEO ranking and improving the overall digital marketing experience. So here are some points that accentuate the importance of Social media to […]