The read before the next decision.

“Keywords are the key” is something that we have heard very often. It’s a very common notion that one needs to optimize for the keywords that have a high search volume to get more traffic, convert sales or whatever the business goals are. However, the keyword game isn’t that easy. And probably that’s why it’s […]

Page speed is undoubtedly one of the biggest factors that affect the search engine rankings. A brand with a digital presence simply cannot overlook the speed that its website takes to load various elements of the page, be it content, images, videos etc. More the loading speed, the higher will be the bounce rate. The […]

Local ranking is a crucial part of your digital marketing efforts. When someone is looking for your business on the internet then Google My Business (GMB) shows the basic information in an organized way. But did you know that it can be optimized in order to improve ranking? And that is exactly what we, as […]

Being a Search Engine Optimization company, it is our duty to inform the brands and our clients regarding how search engine works and which things can get you in trouble. If a website fails to follow the prescribed code of conduct; then Google will take action against it. This action is known as Google Penalty. […]

Nobody likes to see the same things everyday right? Similarly, you don’t want the visitors on your website to get bored of the same thing again and again. So that’s why Website Redesigning is necessary specially for an E-commerce website. Once your Website is redesigned, it might look attractive to the visitors and improve their […]

As a SEO company, we witness the dynamic shifts in the trend every day. There’s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today’ world. In a past few years, mobile searches have gone up tremendously. Search CPCs have been increasing for smartphones for the last year. […]

Even before Facebook announced its decision to be a more ‘social’ social media platform, Google already had many parameters in place for making sure that their platform would offer the best to the users by coming up with the most relevant and quality search results. For this, they set many SEO metrics. Even though there’s […]

How does PR help in your SEO? Many companies side line PR in their marketing activities, especially the new ones relying solely on digital media. But PR, though a traditional marketing effort, can have a lot of influence on your search engine rankings. Here’s how – Backlinks Till date, backlinks are still one of the […]

Machine learning has become a buzzword since 2017 and it continues to be so in this year as well. And why it wouldn’t be? It is the technology that making so many changes in our lives at such fast pace. We have also mentioned about this trend in our previous posts. We were reading that […]

Blockchain is one of the most commonly used term since the second half of 2017, and it’s getting bigger and bigger in this year. Though it is a transactional process, digital marketing agencies and need to understand it to know what role it is going to play in search marketing. In this post, we take […]