The read before the next decision.

Whether it is MS Dhoni as a monk saying “Lalach is cool” or Rahul Dravid’s alter ego throwing a tantrum down a busy street, some IPL ads prove to be super-engaging. Cricket as a sport is more of a unified emotion in India. Though the Indian Premier League (IPL) 2021 has started amidst a pandemic, […]

Have you been wondering if Pinterest could help market your business effectively? Pictures tell a thousand words and this image-sharing social media platform certainly does! It lets you pin your brand image on the customer’s mind in the right way. So, without further ado, let’s understand why and how you can optimize your business’s digital […]

Cryptocurrency is a market disruptor for both the Financial and Digital Marketing Worlds. Over the last few years, Cryptocurrency has created a 360-degree change in the payment mechanism. So, how does it affect the way you market your business? Online anonymity is an important characteristic of Cryptocurrency. Since the data cannot be owned or manipulated […]

Reddit is making an excellent Internet leap, and even social media giants like Facebook are feeling threatened. Little did anyone realize that a discussion platform would one day unite all the young netizens and become more popular than its fellow contemporary platforms. Reddit is a social news aggregator, web content rating, and discussion platform for […]

Social media users’ concerns about data privacy have seen a sharp rise over the last few years. Recent data breaches and frequent updating of privacy policies have forced social media users to rethink their relationship with social media platforms. Many people are concerned about these platforms sharing their personal information with third-party businesses. These concerns […]

At present, when you think of sending a text message or voice note to someone, you WhatsApp. We use the app so often that the name ‘WhatsApp’ is no more a noun; we use it as a verb.  Recently, Facebook-owned WhatsApp updated its privacy policy. This update has not gone down well with several of […]

The digital transformation leaves companies with no other option but to adapt to the new market trend by leaving aside traditional business models. Amazingly, this change is driven by modern-day consumers. At present, customers expect their content to be fast-paced, relevant to what they are doing, easily accessible anywhere, in any format, and on a […]

At present, the Internet has completely transformed the way marketing operates. Marketing has undergone some significant shifts and has now majorly become digitized. Digital Marketing agencies are instrumental in an organization’s journey, which is looking to tap various Internet and social media platforms to help their business grow.  Every day, there are a plethora of […]

Like they do a few times a year, Google rolled out the new core algorithm update for December 2020.  Now, for those out there, who don’t know what precisely these core updates are? How adversely do they affect your site? Are there any solutions out there, if at all you get affected by the update? […]

During the COVID19 pandemic lockdown, small and ‘from home’ businesses proved how critical they are when it came to connecting communities and offering a helping hand to our dwindling economy. It becomes equally crucial that these businesses get access to digital platforms for their growth and prolonged sustenance. A study suggests that people are looking […]