The read before the next decision.

The Rise of Office Peacocking in 2024

With remote working opportunities taking over the business space, there are very few who want to be in the office. Unfortunately, this isn’t what the employers want. Consequently, there’s a new buzzword in the business world—office peacocking.  What Is Office Peacocking? Think of office peacocking as a showy display of personal style by the employers. […]

Gen Z at Work: Crafting an Employer Brand that Speaks to the Next Generation

The Gen–Z workforce wave has reached the coast of many workplaces, with a subsequent number of freshers in their early 20s stepping into work life and starting a career. Essentially, we see the need to elevate the employer branding to welcome the latest generation in the workforce. Gen-Z are specifically the generation of people hailing […]

What is Employee Value Proposition & How Companies Can Leverage on EVP?

Introduction   In today’s constantly bustling job market, attracting and retaining top talent is challenging and strenuous. There is a wealth of information available online that navigates the employer, employee, and the hiring team setting the foreground for the interview and hiring process. However, the key component lies in what you, as an organization, cater to […]

Employer Branding: A Guide To All The Terms You Need To Know!

  Wonder what’s Employer branding and why you need to incorporate it for your organization’s growth and success? You’re just in the right place.   It’s true that we spend most of our time at our workplace or commuting to the work location. Imagine spending 9 hours per day and 45 to 54 hours per week […]

Peak Into An Agency Life At Impulse Digital

We have heard about the bustling life of people working in agencies. From stressful work culture to endless deadlines, the clock of creativity is always ticking around non-stop. However, these norms and stereotypes from certain agencies should not be limiting you from pursuing a career in Digital marketing. After all, not every agency/company follows the […]

Evolution Of Workplace Perks: What Employers Are Doing To Redefine Them

As an employee, would an organization providing a good salary with basic minimum facilities be sufficient for you? Over the years, a lot has changed in the ever-evolving work life of an individual. Employees now are more specific with their demands and the facilities they look for before joining a company than in olden times […]

Why Employer Branding Should Be an Essential Element of Your Marketing Plan 

Introduction  In today’s dynamic and competitive market, companies stay in cutthroat competition to offer comprehensive facilities and the best policies for their employees to enhance their image and reputation. It further benefits the organization by attracting more talented employees to join the company, thereby making the brand popular among the audience.    However, Employees in their […]

Embracing LGBTQ+ Pride In 2023: Employer Branding Encouraging Workplace Diversity And Inclusion

In our contemporary society, we are expected to demonstrate respect for individuals’ privacy, gender preferences, personality differences, diverse cultures, religions, races, and other discriminations. Likewise, organizations must embrace inclusivity within their workforce and prioritize hiring individuals from diverse backgrounds which will also help in employer branding. Young individuals seek competitive salaries, favorable working conditions, and […]

Transform Employer Branding for Hybrid & Remote Working Employees, Know-How?  

The working pattern has entirely transformed recently, especially post- Covid-19. Over the years, employees were only familiar with working from the office. However, the worldwide epidemic has changed our narrative of working patterns completely. It has dramatically affected many organizations’ working culture, such that they now grant their employees a Work from home facility (remote […]

The Top 6 Incredible Ways to Build a Strong Employer, Branding for your Current Employee 

In this fast-paced world, no employee wants to stick around or continue a job just because it fulfils their needs. Employee branding is crucial for every organization to achieve great heights. Employees are no longer short of opportunities, if they do not like the pattern or work culture of the company, they may quit. Rather, they […]