The read before the next decision.

Introduction Brands are now into fierce competition to standout on social media upskilling their marketing efforts and hopping on trends to keep you hooked.   Given the popularity of social media, it became a necessity for brands to have an online presence. From startups, small businesses to big renowned and established brands, everyone is thriving for […]

Introduction The prevalent presence of AI (Artificial Intelligence) is spreading everywhere and is actively seen evolving various industries, jobs, applications, and social media. It is transforming how we see the world of technology with enhanced intelligence. With the emergence of AI’s prominent presence, here’s another update: the recent integration of AI in Google’s search labs.  […]

A Sneak Peek at Google’s August 2024 Core Update Launched on August 15th, the Google August 2024 Core Update is already making waves in the digital marketing world. We’re all familiar with the roller coaster that is a Google update, but this one’s different. It’s like Google took a coffee break with content creators and […]

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is not just another fancy acronym in the ever-expanding dictionary of digital marketing terms. It represents a significant shift in how we think about online visibility and brand presence.  As the digital landscape continues to evolve, traditional SEO tactics, while still important, are no longer […]

Introduction Living in the digital era, social media is a prominent a part of our daily life. To grow your business in the ever-changing market, social media marketing is the essential tool to effectively navigate your brand in the vast competitive market. The hype surrounding its popularity is indeed justified. Whether it’s communicating, connecting with […]

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, drawing visibility and obtaining ample networking opportunities.   One such recent event by AFAQS held on 4th July,2024, was attended by a few members of our team. […]

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.   That being said, advertisers are now expected to be more transparent when […]

Did you know that ‘WTF is‘ was one of the top podcasts on Spotify? Hosted by Nikhil Kamath, the co-founder of Zerodha, it features 17 episodes so far, each at least 2 hours long. Following its success, the Indian entrepreneur has launched another podcast series titled ‘People by WTF.’  Needless to say, he has garnered […]

Here’s a complete comparison of Adobe analytics vs Google analytics, the two most used analytical tools in digital marketing. In this digital era, if you want to be successful, it is important that you know the performance of your website as well as what your users are doing on it. Google Analytics and Adobe Analytics […]

Have you noticed a new feature on your Instagram recently? Yes, here we are talking about the integration of an AI-driven search bar on Instagram. This feature specifically takes incorporating AI to the next level and is in the testing phase. It incorporates Meta’s search feature through the Llama 3 model, which generates AI’s search […]