The read before the next decision.

Being in the realm of marketing, one must never stop learning. Such is the contribution of Marketing events that provide an excellent source of learnings, gaining insights and awareness, drawing visibility and obtaining ample networking opportunities.   One such recent event by AFAQS held on 4th July,2024, was attended by a few members of our team. […]

Introduction The realm of advertising is dynamic and progressive, impacting a consumer’s mindset and buying decisions. With current preceding times, consumers demand more transparency and awareness with relevant information, honest advertising, and relevance of the brand’s message or product’s claim in their advertising.   That being said, advertisers are now expected to be more transparent when […]

Did you know that ‘WTF is‘ was one of the top podcasts on Spotify? Hosted by Nikhil Kamath, the co-founder of Zerodha, it features 17 episodes so far, each at least 2 hours long. Following its success, the Indian entrepreneur has launched another podcast series titled ‘People by WTF.’  Needless to say, he has garnered […]

Here’s a complete comparison of Adobe analytics vs Google analytics, the two most used analytical tools in digital marketing. In this digital era, if you want to be successful, it is important that you know the performance of your website as well as what your users are doing on it. Google Analytics and Adobe Analytics […]

Have you noticed a new feature on your Instagram recently? Yes, here we are talking about the integration of an AI-driven search bar on Instagram. This feature specifically takes incorporating AI to the next level and is in the testing phase. It incorporates Meta’s search feature through the Llama 3 model, which generates AI’s search […]

Have you cast your vote yet? If not, this is your reminder to vote soon. The Lok Sabha Election 2024 happening in India is now the talk of the town. Let’s dive into the topic for better and deeper understanding.   Where have you been catching the latest updates and happenings?   Paradigm Shift from Television to […]

Selling is an art, quite literally! You must have a knack for negotiation, promotion, and special convincing powers. Truth be told, it is also one of the oldest and most dynamic professions of all. From barter systems to door-to-door and now from business-to-phone, sales strategies have been created and modified A number of times. What’s […]

Twirling in the essence of the joy of festivities, let’s welcome Holi with a dash of creativity, colours that speak volumes for your brand and a splash of creative campaign ideas.   Say yes! To the colours of creativity spreading across your social media.   With the festive celebration approaching soon, the festival of colours and joy […]

Would you be surprised if we tell you that digital display is projected to grow at a 15.5% CAGR? Moreover, search may grow at 12.2%. And you know what? Search accounts for a whopping 40.9% of the digital ad and marketing worldwide. In fact, digital marketing budgets grew by 10% across businesses between 2023 and […]

The competitive landscape of marketing requires you to go beyond creativity and innovation. It demands a strategic framework that guides you towards your desired R.O.I.s. One such framework is the PACE framework. And the end goal of this particular framework is concrete – increase your revenue. Let’s see how it actually works!  What Does ‘P.A.C.E.’ […]