The read before the next decision.

One of the main concerns brands have towards social media (atleast in India) is – will it boost my sale? We have been asked similar questions in some client meetings. It’s proved time and again that selling is not the main use of social media, though sales can be subtly and smartly achieved using social media platforms. However, […]

Influencer marketing though in nascent stage, is slowly creating a buzz in India. It’s a great idea to make people create buzz for your brand who already have credibility to their name. It is a no-brainer that majority of the people trust personal recommendations over any form of advertising. In the digital age, social media influencer […]

How many times do you open a link when it is sent in a mailer? Rarely, right? So why do you think your customers will open your Instagram link that you share in Tweet? Unless your brand is as big as Apple or Reddit, or you something very interesting to share as GoT, nobody is […]

So the brand name is decided, you make a fancy website, marketing material, and then, you create your profiles on social media platforms, thinking it will be helpful to drive more sales / generate more revenue. And BAM! That’s where you take the first wrong step – thinking social media is the best platform to […]

Digital media has now reached to such a point that standing out of the crowd is not enough; you have to stand above the crowd. No matter how much you try to make your marketing and communication ideas unique, there are some or the other brands/ people that will have the same, at the same time! […]

There will not be a single netizen today who hasn’t come across a listicle with a catchy headline and attractive picture while scrolling down his social media feed. We hit like in a fraction of second! When was the last time you clicked on a banner ad? Or when was the last time you didn’t […]

With Digital India shaping up, Indian brands- no matter how big or small; are connecting to their customers on a digital level. They are active on almost all the social media platforms making sure the brand presence is everywhere. However, when compared to the west, very few Indian brands are actively using Snapchat- a social […]

How often do you see posts on social media platforms without hashtags? Almost never, right? Nowadays # is not just a key on your keypad; but a key to discover an ocean of things you like and/or be informed about. Be it any social media site, they are the key to enhance the reach of […]