The read before the next decision.

With Google algorithms changing and social media sites bringing in a lot of new features, the content marketing landscape goes through a lot of changes every year. Here are some of our predictions on what content marketing trends 2019 will look like. 1. Voice search The volume of voice searches has increased exponentially due to […]

Being a content marketing company, we are constantly creating, monitoring and optimizing content for our clients. We simply cannot stress enough on how indispensable it is to create the right content and to distribute it through the right channels at the right time for your business goals. Content being one of the top ranking factors […]

After SEO trends for 2018, here are trends that will dominate the Content Marketing sector in this year!       1. Content goes off-screen with IoT Brands don’t just want to interact with us, but want to be a part of our lives, and for this, they want to break the barriers of the device-screens. With […]

  We’ve had a few clients who suggested us to stop email marketing for their brands and devote that budget and time to social media. We disagreed, and presented them these stats which helped them change their minds – Email is 40 times more effective than Facebook or Twitter. Automated email gets 119% more click […]

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Content is always important. Any type of content you post must extremely superior in quality. Along with being interesting and crisp, it also has to be exclusive. No one’s interested in reading content that already exists on various other platforms. Content either has to be new, or old content has to have a different side […]

As many brands are inclining more towards digital media, the importance of visuals is on rise. Apart from the fact that visual elements are more appealing; the easy availability of digital tools has paved the way for better, visual-heavy content and media. One of those is Pinterest – a go to place when it comes […]

Just because social media looks glamorous, it doesn’t mean that it’s only about the metro cities. Majority of the social media users are from the tier 2 & tier 3 cities and they prefer to use the social media in their native languages. It is estimated that the next 100 Mn people using e-commerce will be from […]

We all must have seen the highly-acclaimed short film for Anouk – an apparel brand featuring a Lesbian couple. It got around 1.7 Mn hits on YouTube. It went viral because of its bold approach, lovely storyline, and natural acting. It was welcomed by all and content aggregating websites couldn’t stop raving about it. Shaking […]

Has it ever happened with your brand that you charted a witty campaign idea, made great creatives, yet it failed to create the buzz you think it deserved? Most of the times, brands focus on extremely creative / out of the box ideas for the campaign but forget what their social media audience really wants. […]