We believe in a popular quote said by Milan Kundera, “Business has only two functions- Marketing and Innovation”. This sheds light on the impact of marketing on your business. You cannot make sales or serve a service without a proper marketing strategy.
In addition to this, Marketing is a constantly evolving dynamic field that goes through numerous transformations based on the latest advancements, shifts in consumer behavior, and market trends among many others. This impacts all marketing channels, including social media marketing, SEO, growth marketing, etc., equally. However, when it comes to marketing certain framework and ideologies are used to derive good results for the brand.
One such popular term is AIDA Model- this is a simple yet the most important term for your growth. It is widely used in marketing strategies to target the right audience and to understand consumer behavior better.
Also Read : Top 5 Digital Marketing Strategies for Festive Season
TL-DR (Just for you) – Blog Summary
- Introduction on marketing strategies and using a smart approach with the AIDA model. It is a widely used popular term that sheds light on the main stages of consumer behavior throughout the buying process.
- What is an AIDA Model – Attention- Interest- Desire- Action with an example of a child buying an ice-cream where he/she goes through the consumer buying process and then finally takes the buying action.
- Stage 1: Catching the eye of the consumer.
- Stage 2: Maintaining the interest of your consumer.
- Stage 3: Urging the desire to have your product or service on the consumer.
- Stage 4: The final stage is the buying stage.
- Conclusion– Get in touch with our creative team at Impulse Digital– Make your brands soar higher in success with the right assistance from a good digital marketing agency.
What is an AIDA Model?
The word AIDA is an abbreviation of 4 different stages of consumer behavior.
For example, if a child wants to buy an ice-cream:
Stage 1: He or she will first be tempted on seeing a site of it (that’s grabbing the attention of the child).
Stage 2: The next step is interest. When they see a wide variety of flavors they may want it.
Stage 3: The next step is creating a desire. Once the child knows they need an ice cream, they start to hold a desire to have one.
Stage 4: Finally, the last step is the buying action.
Disclaimer:
While you may think directing a consumer to buy your product or service is an easy thing, well it only takes a second for them to lose interest in your product and buy from a wide variety of options available in the market. Choose each step wisely.
Let’s explain it in detail for better understanding:
A. Attention
The first step for making sales is attracting and catching the attention of your customers. This can be done by creating captivating advertisements, various types of ads, creative and quirky copies and strong creatives. Make your brand standout by innovative ideas.
However, to catch the attention of an individual one needs to thoroughly understand their target audience and set their marketing goals accordingly to reach out to the right people.
OOH ads are done based on your products and similarly targeting the right locations is the key to an efficient approach and catching the attention of your desired consumers.
I – Interest
Just grabbing attention isn’t enough. What comes next after holding the attention of the consumer? Well, it’s Interest. Maintaining their interest in your product or service keeps the customers hooked from buying from you.
Draw attention towards making a lasting impact on your consumers’ mind by stating the benefits and features of your product or service. While how you choose to maintain the interest may differ based on your audience and current market approach. Targeted advertisements based on searches works wonders for keeping the interest of your audience. Many brands also often come up with creative product editions to add to their existing ones for interesting consumers to buy from them.
D- Desire
Creating a desire comes next. This is the exact stage where you can portray the ease a person’s life will have after using your product or service and the cons of not using them. This step is extremely crucial, once you urge your customer to buy your product, it is easier to target them into buying from you.
Based on market trends and knowledge create an innovative way to have your customers desire to have your product.
A – Action
The last step is finally driving a customer to make a purchase. However, this step only comes when a customer is properly guided by the attention, interest, desire stage. Build a compelling, quick and effective way like a strong call to action or guide them to your walk-in stores (if your store is physical) or online guide them to your website of your brand (if your business is online).
Conclusion:
Just like this you have a simple yet effective marketing plan to derive the best possible results for your brand. Lastly, collaborating with the right digital marketing agency can yield the best possible results for your brand.
At Impulse digital- Digital marketing agency in Mumbai, our team of experts help you understand any issues that may arise in marketing and guide you to solve them effectively. Reach out to us at [email protected]
